Team Lead Influencer Marketing
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Role in brief
This remote Team Lead role at an international marketing agency focuses on influencer marketing for iGaming brands in LATAM and Europe. The position involves leading a team, developing strategy, and managing campaigns with streamers and KOLs. Candidates need iGaming influencer marketing experience and a proven track record in these regions.
About the role
This role involves leading an influencer marketing team focused on the iGaming sector. The core responsibility is to develop and execute influencer strategies for both LATAM and European markets. This includes managing the search for, attraction of, and relationship development with streamers, bloggers, and other key opinion leaders (KOLs), as well as launching and supporting advertising integrations. The agency works with iGaming brands globally, helping them scale their presence through these channels.
A key aspect of this position is the analytical oversight of campaign performance. The Team Lead will be responsible for analyzing metrics such as ROI, ROAS, CPA, FTD, and NGR to evaluate the effectiveness of placements and make data-driven decisions. Budget management, testing new approaches, and scaling profitable placements are also central to the role, ensuring campaigns deliver measurable results for iGaming clients.
Beyond campaign execution, this role involves significant team leadership and development. The successful candidate will manage a team of Influencer Managers, setting tasks, controlling deadlines, and ensuring quality execution. This includes building processes, defining KPIs, and establishing motivation and control systems for the team, as well as training and developing team members. The role also requires developing and expanding both personal and agency influencer databases.
Skills that matter here
- Influencer Marketing: This role requires 2-3 years of dedicated experience in influencer marketing within the iGaming/Gambling sector, specifically for LATAM and European markets.
- Team Management: The position involves leading and developing a team of Influencer Managers, including setting tasks, controlling quality, and establishing KPIs.
- ROI, ROAS, CPA, FTD, NGR: The candidate must be able to analyze these key iGaming metrics to evaluate campaign effectiveness and make data-driven decisions on placements.
- YouTube, TikTok, Kick, Twitch, Telegram, X, Instagram, Discord: Familiarity with these platforms is essential for identifying, engaging, and managing streamers, bloggers, and KOLs for iGaming promotions.
- LATAM and European markets: The role specifically targets these geographic markets for influencer strategy development and campaign execution.
Who this role suits
- A leader with a background in iGaming influencer marketing who can both strategize and manage a team.
- Someone analytical, capable of interpreting iGaming-specific performance metrics to optimize campaigns.
- An individual who thrives in a remote, international setting with minimal bureaucracy and decision-making freedom.
- A proactive professional who can build processes from scratch and expand an influencer network across diverse platforms and regions.
From the employer
- Manage a team of Influencer Managers: set tasks, control deadlines, quality, and execution of plans
- Build the influencer strategy for LATAM and European markets
- Control the search, attraction, and development of relationships with streamers, bloggers, KOLs, and agencies
- Launch advertising integrations and support key projects
- Analyze ROI, ROAS, CPA, FTD, NGR, and other metrics
- Manage budgets, test new approaches, and scale profitable placements
- Develop your own base of influencers and partners, as well as the agency's base
- Build processes, reporting, KPIs, motivation, and control systems for the team
- Train and develop Influencer Managers
- 2-3 years of experience in Influencer Marketing specifically in Gambling/iGaming
- Experience managing a team of Influencer Managers
- Worked with LATAM and/or European markets
- Own an up-to-date database of bloggers, streamers, KOLs, or agencies in these GEOs
- Understand the specifics of promoting online casinos and betting products
- Ability to evaluate the effectiveness of placements and make data-driven decisions
- Familiarity with YouTube, TikTok, Kick, Twitch, Telegram, X, Instagram, and Discord
- Ability to build processes from scratch, set KPIs, and be accountable for team results
- Can confirm experience with successful cases and metrics
- Fully remote work
- Competitive fixed salary and transparent performance bonuses
- Opportunity to independently develop the LATAM and European direction
- Influence on team formation and development
- International projects, minimal bureaucracy, and freedom in decision-making
Questions about this role
What is the remote work policy for this role?
This position is fully remote, allowing work from any location.
What level of seniority is expected for this position?
This is a middle-seniority role, requiring prior experience in both influencer marketing within iGaming and team management.
What specific experience is required?
Candidates need 2-3 years of influencer marketing experience in Gambling/iGaming, experience managing a team of Influencer Managers, and familiarity with LATAM and/or European markets, including an existing database of relevant influencers.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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