Middle Retention Manager

Remote middle 1 month ago full-time

No application link provided.

CRMCustomer.ioEmailSMSPushIn-AppTelegramA/B testinganalytics

Launch and develop CRM communications for casino players;
Set up and support communication chains in Customer.io;
User segmentation and launch lifecycle scenarios;
Launch welcome, retention, and reactivation campaigns;
Work with communication channels: Email / SMS / Push / In-App / Telegram;
Set up trigger and mass mailings;
Conduct A/B tests and implement retention hypotheses;
Analyze CRM campaign results and prepare proposals for improving retention metrics;
Work with bonus mechanics together with the product team;
Interact with affiliate and support teams.

2 years of experience in iGaming;
1.5–2 years of experience in retention / CRM;
Experience with casino vertical;
Practical experience with CRM platforms (Customer.io);
Understanding of user segmentation principles and building CRM chains;
Experience launching Email / SMS / Push / In-App communications from scratch;
Understanding of key retention metrics (Retention Rate, LTV, Churn Rate, ARPU/ARPPU, Repeat Deposit Rate, etc.);
Analytical thinking and ability to evaluate the effectiveness of CRM campaigns;
Willingness to independently launch campaigns and work hands-on;
Experience working with RF / CIS GEO is a plus.

No application link provided.

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