ASO Specialist

About the role

As an ASO Specialist at LEGENDS Team, you will be responsible for developing and executing strategies to enhance the visibility of mobile applications in competitive markets. Your work will involve keyword research, A/B testing, and creating visual assets to drive conversions from page views to installs.

You will collaborate with designers and use analytics tools to monitor performance and adapt strategies based on market trends and competitor analysis. Working fully remotely, you will have the autonomy to make decisions while being supported by a community of experts in the field.

Skills that matter here

• ASO: This role requires developing and maintaining ASO strategies for both the App Store and Google Play.
• Keyword Research: You will perform keyword research to optimize app metadata and improve search rankings.
• A/B testing: Conducting A/B tests will be essential for refining visual assets and improving conversion rates.
• analytics: You will analyze data to monitor app performance and inform your ASO strategies.

Who this role suits

• A candidate with a strong background in mobile app promotion, especially in competitive niches like iGaming.
• Someone who is adaptable and can quickly respond to changes in app store policies.
• An analytical thinker who enjoys working with large data sets to derive actionable insights.
• A proactive individual who values autonomy and is detail-oriented in their approach.

From the employer

Responsibilities

• Strategy and Metadata: Develop and maintain ASO strategy for App Store and Google Play. Full cycle work with semantics (Keyword Research, clustering, Title, Subtitle, Keywords field).
• Visual ASO & CVR: Create briefs for designers on icons, screenshots, and video previews. Conduct systematic A/B tests (PPO, Google Store Experiments) for continuous improvement of Page → Install.
• GEO Adaptation: Localize store pages for Tier-1 / Tier-2 markets considering cultural specifics and local store requirements.
• Policy & Risk Management: Work within Apple and Google requirements (Gambling vertical), promptly adjust metadata after rejections and use safe keywords.
• Analytics: Deep monitoring of positions, competitor analysis, and market trend analysis using professional stack (AppTweak, Asodesk, Sensor Tower, MobileAction).

Requirements

• Experience: Successful cases of promoting mobile applications in competitive niches (iGaming / Gambling is a big advantage).
• Technical Expertise: Deep understanding of App Store and Google Play indexing algorithms.
• Adaptability: Ability to quickly respond to changes in store policies and find solutions for moderation.
• Analytical Thinking: Ability to work with large data sets and turn numbers into effective hypotheses.
• Soft Skills: Autonomy, attention to detail, and proactivity in finding new growth points.

Conditions

• Resources: Full access to all necessary paid ASO tools and services.
• Scale: Work with a large number of applications across a wide geography (Tier-1 / Tier-2 markets).
• Growth: Opportunity to influence product strategy and grow within a team of top market experts.
• Autonomy: 100% remote work format, no micromanagement, and complete trust in your decisions.
• Community: Participation in closed meetups, conferences, and opportunities for rapid growth.
• Vacation: 24 days of paid vacation annually.
• Support: Financial and legal support, including consultations with specialists.