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Role in brief
WeKings is a performance digital agency in iGaming seeking a Media Buyer to lead In-App advertising and user acquisition. Ideal candidates have experience in gambling or betting and a strong grasp of key performance metrics.
About the role
WeKings specializes in performance marketing within the iGaming sector, focusing on Asian and Latin American markets. As a Media Buyer, you will manage In-App advertising campaigns across various networks, aiming to optimize user acquisition strategies and meet key performance indicators like CPI and CPA.
You will collaborate with a skilled team, leveraging tools such as AppsFlyer to analyze traffic and improve campaign performance. The role offers autonomy in decision-making and the opportunity to work in a dynamic environment that emphasizes results and personal growth.
Skills that matter here
- PPC: This role requires managing PPC campaigns to drive user acquisition.
- In-App Advertising: You will launch and optimize In-App advertising campaigns across multiple networks.
- Social Media: Social media strategies will be part of the overall user acquisition efforts.
- SEO: Understanding SEO will help in optimizing campaigns for better visibility.
- Analytics: You will analyze campaign performance using analytics systems to identify growth opportunities.
- AppsFlyer: Proficiency in AppsFlyer is essential for tracking and optimizing advertising efforts.
Who this role suits
- Has a background in digital marketing, specifically in gambling or betting.
- Analytical mindset with the ability to independently assess campaign performance.
- Comfortable working in a fast-paced environment with minimal bureaucracy.
- Eager to learn from experienced professionals and contribute to a collaborative team.
From the employer
- Launch and manage advertising campaigns in In-App networks: UnityAds, AppLovin, IronSource, Chartboost, Mintegral, and others;
- Analyze traffic daily, optimize campaigns, and develop sources;
- Work towards achieving key metrics: CPI, CPA, and ROI;
- Prepare specifications for creating advertising creatives;
- Analyze and optimize traffic;
- Search and test new effective combinations;
- Search and test new In-App networks.
- Have experience in relevant verticals: gambling / betting;
- Have experience with volumes of $10,000 net profit over the last six months;
- Know key performance metrics and be able to work with analytics systems;
- Know the functionality of AppsFlyer;
- Be able to independently analyze results and find growth points.
- International markets and work with audiences from different GEOs;
- Strong expert team and the opportunity to learn from experienced specialists;
- Quick decision-making without unnecessary bureaucracy;
- Back-office support and focus on results;
- Competitive salary;
- Regular quarterly bonuses;
- Support for training and mentorship;
- Compensation for sports and hobbies;
- Health insurance and life insurance;
- Work format of choice: office in Moscow, hybrid, or remote.
Questions about this role
What is the remote policy?
The position offers a hybrid work format with options for office, hybrid, or remote work.
What experience is required for this role?
Candidates should have experience in relevant verticals like gambling or betting and managing significant advertising volumes.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.