Media Buyer FB (Gambling)
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Role in brief
Invisible Group, an iGaming affiliate, seeks a Senior Media Buyer to manage and scale Facebook Ads campaigns for gambling offers across various global markets. This role requires proven experience in optimizing for key performance indicators like CPA and ROAS.
About the role
This Senior Media Buyer position focuses on the strategic execution and optimization of Facebook Ads campaigns within the iGaming sector. The role involves launching, managing, and scaling significant advertising efforts, working with substantial budgets across diverse geographic regions. Success in this position is measured by the ability to effectively analyze key metrics and continuously refine ad combinations to improve campaign performance.
The work involves a strong emphasis on data-driven decision-making, requiring the candidate to analyze metrics such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Return On Ad Spend (ROAS). A key responsibility is the continuous testing of new creative concepts and hypotheses to identify optimal strategies for campaign growth and efficiency. This role is for someone who can operate independently while contributing to a team of experienced professionals.
Invisible Group operates as an international team, indicating a distributed work environment. The company provides a fully prepared infrastructure to support media buying activities. Candidates should be ready to demonstrate their practical experience in managing large advertising budgets and their understanding of the scaling principles essential for high-volume iGaming campaigns.
Skills that matter here
- Facebook Ads: This role is entirely centered on launching, managing, and scaling campaigns using the Facebook Ads platform for iGaming offers.
- Gambling: Experience with Facebook Ads specifically within the gambling vertical is a mandatory requirement for this position.
- CPA: Analyzing and optimizing campaigns based on Cost Per Acquisition is a core responsibility for measuring and improving efficiency.
- CTR: Monitoring and improving Click-Through Rate is crucial for assessing ad engagement and overall campaign health.
- ROAS: Optimizing for Return On Ad Spend is a key performance indicator to ensure profitability of advertising efforts.
Who this role suits
- A self-starter with a track record of managing significant advertising budgets in the iGaming space.
- Someone who enjoys deep diving into performance data to identify optimization opportunities.
- An individual who thrives on testing new ideas and iterating quickly based on results.
- A professional who can operate effectively in a remote, international team setting.
From the employer
- Launch, manage, and scale Facebook Ads campaigns;
- Work with large budgets and various GEOs;
- Analyze key metrics (CPA, CTR, ROAS) and optimize ad combinations;
- Test creatives and new hypotheses.
- At least 1 year of experience with Facebook Ads in the Gambling vertical;
- Practical experience managing large advertising budgets;
- Understanding of key performance metrics and scaling principles;
- Availability of relevant case studies;
- Independence, responsibility, and results-oriented.
- Fully remote work format;
- Strong expertise and work in a team of professionals;
- Competitive salary;
- Fully ready infrastructure.
Questions about this role
What is the company's remote work policy?
Invisible Group offers a fully remote work format for this position.
What level of experience is required for this role?
This is a senior-level position requiring at least one year of experience with Facebook Ads in the Gambling vertical, along with practical experience managing large advertising budgets.
What specific skills are essential for this role?
Key skills include Facebook Ads, experience in the Gambling vertical, and a strong understanding of metrics like CPA, CTR, and ROAS.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.