Role in brief
SOFTSWISS is looking for a Senior Creator / Creative Producer to lead the development of engaging content and innovative campaigns that enhance brand presence. Candidates with strong creative backgrounds in marketing and advertising, particularly in digital and B2B environments, should apply.
About the role
In this role, you will be responsible for developing creative concepts for various marketing campaigns, ensuring they align with brand positioning and audience insights. You will collaborate closely with the Art Director and marketing teams to define the creative direction and maintain the brand's tone throughout the campaign.
Success in this position requires a strong portfolio showcasing your ability to create compelling visual and written content. You will also lead brainstorming sessions and workshops to foster creativity and innovation, while leveraging your knowledge of current trends and generative AI tools to enhance the creative process.
Skills that matter here
- creative concepts: You will develop original concepts for brand and advertising campaigns.
- branding: Understanding branding is essential for maintaining the brand's identity across all creative work.
- multichannel marketing: This role involves creating content that resonates across multiple marketing channels.
- visual storytelling: You will craft narratives that visually communicate the brand's message.
- copywriting: Strong writing skills are needed to create memorable slogans and campaign messages.
- Figma: Proficiency in Figma is required for developing mood boards and layouts.
Who this role suits
- You have a strong background in creative roles, particularly in digital marketing or B2B environments.
- You thrive in collaborative settings, working closely with art directors and designers.
- You possess excellent communication skills and can confidently present ideas and concepts.
- You are adaptable, able to manage multiple projects, and respond to feedback constructively.
From the employer
Key Responsibilities
- Develop creative concepts for brand, product, and advertising campaigns, including performance marketing, in line with marketing objectives, audience insights, and brand positioning.
- Define the creative direction of campaigns, including the core idea, key messages, narrative, and visual approach.
- Create campaign slogans, headlines, and key messages that express the creative idea and reflect the brand’s tone of voice.
- Work directly with the Art Director as a creative partner, combining campaign ideas with their expertise in branding and visual consistency.
- Develop concepts for campaign key visuals: create mood boards, curate visual references, and prepare sketches and mockups that communicate the proposed composition, style, and overall look and feel.
- Refine the visual direction together with the Art Director.
- Embed the brand’s identity and tone of voice into creative concepts and maintain them throughout campaign execution, following brand guidelines and visual standards.
- Collaborate with designers and marketing teams to bring concepts to life and maintain the integrity of the creative idea across all campaign assets and channels.
- Prepare and present creative proposals, explain the rationale behind your decisions, and refine concepts based on feedback.
- Lead brainstorming sessions and creative workshops to generate and develop ideas.
- Explore cultural, visual, and marketing trends, as well as AI tools and techniques, and apply relevant findings to creative work.
Required Experience
- 5+ years of experience in a creative role developing marketing and advertising campaigns, preferably in digital communications and/or B2B.
- A strong portfolio showcasing creative concepts for brand and product campaigns, including key visuals and messaging.
- Be ready to explain your contribution and the thinking behind your decisions.
- The ability to turn a marketing brief into an original, strategically grounded creative concept.
- Experience working in close partnership with an Art Director and collaborating with designers and marketing teams to develop and execute campaigns.
- A strong understanding of branding, multichannel marketing communications, visual storytelling, design, and copywriting.
- Creative writing skills, with the ability to develop memorable slogans, compelling headlines, and clear campaign messages.
- The ability to develop fresh creative ideas within an established brand identity.
- A strong visual sense, with an understanding of composition, typography, colour, and imagery.
- Proficiency in Figma, Adobe Photoshop, and Adobe Illustrator, with the ability to communicate ideas through mood boards, layouts, and concept mockups.
- Hands-on experience with generative AI tools for ideation, visual exploration, image generation, and concept development, with the ability to critically evaluate and refine the results.
- Strong presentation, communication, and collaboration skills.
- The ability to manage multiple creative projects, meet deadlines, and adapt concepts to changing priorities and feedback.
- Advanced spoken and written English and Russian, including the ability to present creative ideas and discuss feedback confidently.
Our Benefits
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
Questions about this role
Is this position remote?
Yes, this role is fully remote.
What level of experience is required?
Candidates should have 5+ years of experience in a creative role.
How can I apply for this role?
You can apply through the SOFTSWISS website.
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