Team Lead, Influencer Marketing
Role in brief
This role is for an experienced influencer marketing professional with iGaming experience to lead a team at an international marketing agency. You will build and manage a team of influencer marketing managers, develop strategy for streamer and blogger partnerships, and oversee campaign performance against iGaming-specific KPIs.
About the role
As Team Lead, Influencer Marketing, you will be responsible for building and scaling an influencer marketing team focused on the iGaming sector. This involves recruiting, onboarding, and training new managers. Your strategic input will guide how the agency engages with streamers, bloggers, and key opinion leaders across various global markets, ensuring a cohesive approach to influencer partnerships.
A core part of your role will be operational oversight of the team's pipeline, from identifying potential influencers and negotiating terms to launching campaigns. You will define and monitor key performance indicators such as ROI, ROAS, CPA, FTD, and NGR, analyzing campaign effectiveness to inform future strategies. Budget management and allocation across team initiatives are also key responsibilities.
Success in this position means effectively scaling influencer placements and managing complex negotiations. You will serve as an escalation point for challenges, collaborate with internal marketing, product, and compliance teams, and report directly to management on results. This role offers significant influence over the company's strategic direction in a remote work environment.
Skills that matter here
- Influencer Marketing: You will apply your 3-4 years of experience to lead strategy and execution for iGaming brands.
- iGaming / Gambling / Betting: Direct experience in this sector is required to understand its unique market dynamics and compliance needs.
- Team management: You will hire, motivate, and develop a team of influencer marketing managers.
- YouTube, TikTok, Kick, Twitch, Telegram, X, Instagram, Discord: Deep knowledge of these platforms is essential for identifying and engaging relevant iGaming influencers.
- Analytical skills: You will use these to track team KPIs like ROI, CPA, FTD, and NGR, and analyze campaign effectiveness.
- Budget management: You will manage the overall budget for influencer marketing, allocating funds and scaling successful placements.
Who this role suits
- An experienced influencer marketer ready to step into a leadership role within the iGaming industry.
- A strategic thinker who can build and execute plans for global influencer outreach.
- Someone with a proven track record in team leadership, including hiring and development.
- A data-driven individual comfortable with iGaming metrics and budget oversight.
From the employer
What You Will Do:
- Form and develop a team of Influencer Marketing managers (hiring, onboarding, training)
- Build a strategy for working with streamers, bloggers, and KOLs in different markets
- Control the team's pipeline: sourcing, negotiations, launching integrations
- Set and track team KPIs (ROI, ROAS, CPA, FTD, NGR, etc.), analyze campaign effectiveness
- Manage the overall budget for the direction, allocate it among the team, and scale successful placements
- Act as an escalation point for complex partnerships and negotiations
- Interact with adjacent teams (marketing, product, compliance) and report results to management
What We Expect:
- 3–4 years of experience in Influencer Marketing, including at least 1 year in a team lead/management role
- Experience in iGaming / Gambling / Betting
- Proven experience in team management (hiring, motivation, development)
- Deep knowledge of YouTube, TikTok, Kick, Twitch, Telegram, X, Instagram, Discord
- Strong analytical skills and ability to work with budgets
- A personal network of contacts among top influencers and agencies is a big plus (tier 1, 2, 3 - excluding CIS)
What We Offer:
- Fully remote work
- Competitive salary + transparent bonuses based on team results
- International projects and real influence on the company's strategy
- Minimum bureaucracy, maximum freedom, and a strong team
Questions about this role
What is the remote work policy for this role?
This position is fully remote, allowing you to work from any location.
What level of experience is required for this position?
Candidates should have 3-4 years of experience in Influencer Marketing, with at least 1 year in a team lead or management capacity, specifically within iGaming.
How will I be compensated?
The role offers a competitive salary along with transparent bonuses tied to your team's performance results.
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