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Role in brief
HardHead, a performance marketing agency specializing in Google Ads, seeks a Media Buyer to manage and optimize iGaming and betting campaigns globally. This role is for a detail-oriented individual with Google Ads and Keitaro experience who thrives in a remote, results-driven environment.
About the role
This Media Buyer role focuses on creating, launching, and managing Google Ads campaigns, including search and display advertising. The position requires a systematic approach to analyzing market trends and competitor strategies, selecting keywords for international markets, and continuously monitoring campaign effectiveness to drive timely optimization decisions. The ideal candidate will maintain detailed statistics and analyze economic indicators to ensure campaigns meet performance goals.
A key part of this role involves setting up campaigns using Keitaro / TDS and working with cloaking services and anti-detect browsers, indicating a need for technical proficiency in affiliate marketing tools. Candidates will also contribute to optimizing traffic acquisition processes, testing new ideas, and collaborating with a team on creative assets and landing pages. The company emphasizes a results-oriented culture with competitive income tied to profit.
HardHead has a decade of experience in the PPC market, exclusively using Google Ads traffic. The company offers a fully remote work setup without time trackers or micromanagement, supported by its own technical team and resources for testing. This structure is designed for individuals who can take full responsibility for their campaigns and work effectively with a high degree of autonomy.
Skills that matter here
- Google Ads: This role requires creating, launching, and managing all advertising campaigns within the Google Ads platform, covering both search and display networks.
- PPC: The company specializes in PPC, and this role is central to managing paid advertising campaigns to drive traffic and conversions.
- Keitaro: Experience with Keitaro is essential for setting up and tracking campaigns, a common tool in performance marketing for iGaming.
- TDS: This role involves using Traffic Distribution Systems (TDS) for campaign setup, indicating a need for technical understanding of traffic routing.
- data analysis: The Media Buyer will analyze campaign statistics and economic indicators to optimize performance and make data-driven decisions.
Who this role suits
- A self-starter who can manage a high volume of campaigns independently and take full ownership of results.
- Someone with a strong analytical mindset, capable of interpreting data to inform optimization strategies.
- An individual who thrives in a remote, performance-based environment with minimal micromanagement.
- A technically proficient marketer comfortable with specialized tools like Keitaro and cloaking services.
From the employer
Responsibilities
- Create, launch, and manage advertising campaigns in Google Ads;
- Work with search and display advertising, including GDN;
- Analyze the market and competitors;
- Select keywords for foreign geos;
- Monitor the effectiveness of advertising campaigns and make timely optimization decisions;
- Maintain statistics and analyze economic indicators;
- Set up campaigns in Keitaro / TDS;
- Test new ideas, approaches, and proposals;
- Participate in optimizing traffic acquisition processes;
- Collaborate with the team on creatives and landing pages.
Requirements
- At least 1 year of experience with Google Ads;
- Experience with search and display advertising; experience with GDN is a plus;
- Experience managing a large number of advertising campaigns, their analysis, and optimization;
- Experience in iGaming, betting, nutra, dating niches is a plus;
- Experience with Keitaro / TDS, cloaking services, and anti-detect browsers;
- Understanding of related technical tools;
- Basic English is an advantage;
- Attention to detail, accuracy, and ability to work with numbers;
- Systematic approach and ability to analyze mistakes, events, and results;
- Willingness to take responsibility for advertising campaigns.
Conditions
- Fully remote work from anywhere in the world;
- Competitive income level (% of profit);
- Budgets for tests and necessary tools for work;
- Own farm and technical team that handles auxiliary processes;
- Work without time trackers and micromanagement;
- Adequate management and a team that understands the specifics of the field.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, allowing work from anywhere in the world.
What experience is required for this role?
Candidates need at least one year of experience with Google Ads, including search and display advertising, and experience managing and optimizing a large number of campaigns.
How is compensation structured for this role?
The income level is competitive and based on a percentage of the profit generated by campaigns.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.