Google UAC Media Buyer

About the role

This role involves the full lifecycle of Google App Campaigns (UAC), from initial launch to continuous optimization and scaling. The Media Buyer will be responsible for managing advertising budgets effectively to ensure that campaigns achieve their target KPIs. A key aspect of the job is analyzing campaign performance, identifying areas for growth, and proactively testing new strategies across different geographies, buying models, and creative assets.

The position requires a deep understanding of mobile marketing principles and user acquisition, particularly within highly competitive sectors like iGaming, Gambling, and Betting. Success in this role means consistently meeting performance metrics such as CPI, CPA, ROAS, Retention, and LTV. The Media Buyer will also conduct competitor analysis and monitor market trends to inform strategy, generating regular reports and proposing initiatives to scale traffic.

Working within GloryTech's international projects, the Media Buyer will contribute to a company that spans over 15 countries across B2C and B2B markets. The role demands a high degree of independence and accountability for results, operating within a team that values transparent processes and flexible work arrangements. This is an opportunity to gain experience within a qualified iGaming team while working remotely from anywhere globally.

Skills that matter here

• Google App Campaigns: The core responsibility involves launching, optimizing, and scaling advertising campaigns specifically using Google App Campaigns (UAC).
• Google Ads: Confident knowledge of Google Ads is required to manage and optimize campaign performance effectively.
• mobile marketing: Understanding mobile marketing principles is essential for user acquisition and campaign strategy.
• User Acquisition: The role focuses on driving user acquisition through strategic campaign management and optimization.
• AppsFlyer: Experience with mobile attribution systems like AppsFlyer is necessary for tracking and analyzing campaign effectiveness.
• Adjust: Experience with mobile attribution systems such as Adjust is required for accurate performance measurement.

Who this role suits

• A self-starter who thrives on managing advertising budgets and scaling mobile applications independently.
• Someone with a strong analytical mindset, capable of making data-driven decisions based on key metrics like CPI, CPA, and ROAS.
• An individual who has navigated the complexities of highly competitive verticals such as iGaming or Gambling.
• A professional who values a flexible work schedule and the ability to contribute to international projects from any location.

From the employer

• Launch, optimize, and scale advertising campaigns in Google App Campaigns (UAC);
• Manage advertising budgets and ensure target KPIs are met;
• Analyze campaign effectiveness and identify growth opportunities;
• Test new GEOs, buying strategies, creatives, and hypotheses;
• Work with key metrics: CPI, CPA, ROAS, Retention, LTV;
• Analyze competitors and market trends;
• Generate regular reports and propose initiatives for traffic scaling.

• At least 1 year of experience with Google App Campaigns (UAC);
• Experience in iGaming, Gambling, Betting, Sweepstakes, Binary Options, Forex, or other highly competitive verticals;
• Practical experience managing advertising budgets and scaling mobile applications;
• Understanding of mobile marketing principles and User Acquisition;
• Confident knowledge of Google Ads;
• Experience with mobile attribution systems (AppsFlyer, Adjust, or similar);
• Ability to analyze data and make decisions based on metrics;
• High level of independence and responsibility for results.

• Remote work format from anywhere in the world;
• Flexible start of the workday and convenient schedule;
• Great experience in one of the most qualified iGaming teams;
• Friendly communication culture, great product, and transparency in processes.