Senior ASO Specialist - Android

About the role

In this role, you will be responsible for developing and executing the ASO strategy for Android applications on Google Play. You will handle the full cycle of ASO optimization, including metadata, visual elements, and search query analysis to improve app visibility and rankings.

You will collaborate closely with development, design, and traffic acquisition teams to ensure the app's performance aligns with business goals. Success in this role means effectively increasing organic installations and optimizing conversion rates through data-driven strategies and A/B testing.

Skills that matter here

• ASO: You will create and implement strategies to optimize app visibility and rankings.
• Google Play: Experience with Google Play Console is crucial for managing app listings and analyzing performance.
• iGaming: A solid background in iGaming applications is essential for understanding the competitive landscape.
• A/B testing: Conducting A/B tests will help refine strategies to boost conversion rates.
• SEO: Knowledge of SEO principles will support your efforts in optimizing app metadata.
• data analysis: You will analyze traffic sources and app performance metrics to inform your ASO strategies.

Who this role suits

• You have a proven track record in ASO, particularly with Android applications.
• You thrive in a remote work environment and are self-motivated.
• You possess strong analytical skills and can interpret data to drive decisions.
• You are familiar with the iGaming industry and understand its competitive dynamics.

From the employer

• Develop and implement ASO strategy for Android applications in Google Play.
• Full cycle ASO optimization: semantic core, metadata, titles, descriptions, visual elements.
• Collect, cluster, and analyze search queries assessing frequency, competitiveness, and traffic potential.
• Promote applications for relevant search queries, increasing visibility and rankings in Google Play.
• Analyze competitors in the Gambling vertical: keywords, positions, promotion strategies, visual solutions, and growth dynamics.
• Conduct A/B tests and optimize conversion from app page to installation.
• Prepare technical specifications for designers on icons, screenshots, promo images, and other listing elements.
• Analyze sources of organic traffic, installations, conversions, and effectiveness of ASO changes.
• Monitor changes in Google Play ranking algorithms and adapt strategy.
• Manage ratings, reviews, and app reputation.
• Formulate hypotheses, test new approaches, and scale successful solutions.
• Collaborate with development, design, and traffic acquisition teams.

• At least 3 years of practical experience in ASO with Android applications.
• Real experience with iGaming applications is a key requirement.
• Deep understanding of search ranking algorithms and factors in Google Play.
• Confident skills in semantics, search indexing, and competitive analysis.
• Experience successfully ranking applications in top search results for competitive queries.
• Understanding of organic promotion specifics in highly competitive niches.
• Experience with Google Play Console, including Store Listing Experiments, Custom Store Listings, and analytical reports.
• Proficient in ASO tools: ASOdesk, AppTweak, Sensor Tower, AppFollow, SplitMetrics, or similar.
• Practical experience conducting A/B tests and increasing conversion from app page views to installations.
• Understanding of key metrics: Impressions, CTR, CVR, Organic Installs, Retention, CPA, LTV.
• Proven cases with specific results: growth in organic installations, rankings, conversions, and app visibility.

• Fully remote work format.
• Work from anywhere in the world.