ASO Specialist

About the role

As an ASO Specialist at LEGENDS TEAM, you will be responsible for developing and executing strategies to improve app visibility and conversion rates on Apple Store and Google Play. This role involves conducting keyword research, creating visual assets, and performing A/B testing to optimize app performance.

You will work with a variety of applications across Tier-1 and Tier-2 markets, adapting to local requirements and ensuring compliance with platform policies. The position offers full autonomy and access to essential ASO tools, allowing you to make impactful contributions to the company's growth.

Skills that matter here

• ASO: This role focuses on developing and maintaining ASO strategies to improve app visibility.
• keyword research: You will conduct keyword research to optimize app metadata for better search rankings.
• A/B testing: Systematic A/B testing will be used to enhance conversion rates.
• data analysis: The role requires analyzing large data sets to inform strategic decisions.
• iGaming: Experience in iGaming is a significant advantage for understanding the competitive landscape.
• Gambling: Knowledge of gambling policies will help in navigating app store requirements.

Who this role suits

• Candidates should have a background in mobile app promotion, preferably in competitive niches.
• A proactive approach to problem-solving and adaptability to changing policies is essential.
• Attention to detail and strong analytical skills will help in making data-driven decisions.
• Individuals who thrive in autonomous work environments and seek opportunities for professional growth will excel.

From the employer

Responsibilities

• Strategy and Metadata: Develop and maintain ASO strategy for Apple Store or Google Play. Full cycle work with semantics (Keyword Research, clustering, Title, Subtitle, Keywords field).
• Visual ASO & CVR: Create briefs for designers on icons, screenshots, and video previews. Conduct systematic A/B tests (PPO, Apple Store or Google Store Experiments) for continuous improvement of Page → Install.
• GEO Adaptation: Localize store pages for Tier-1 / Tier-2 markets considering cultural specifics and local store requirements.
• Policy & Risk Management: Work within the requirements of Apple or Google (Gambling vertical), promptly adjust metadata after rejections and use safe keywords.
• Analytics: Deep monitoring of positions, competitor analysis, and market trends using professional tools (AppTweak, Asodesk, Sensor Tower, MobileAction).

Requirements

• Experience: Successful cases of promoting mobile applications in competitive niches (iGaming / Gambling is a significant advantage).
• Technical Expertise: Deep understanding of indexing algorithms of Apple Store or Google Play.
• Adaptability: Ability to quickly respond to changes in store policies and find solutions for moderation approval.
• Analytical Thinking: Ability to work with large data sets and turn numbers into effective hypotheses.

Soft Skills: Autonomy, attention to detail, and proactivity in finding new growth points.

Conditions

• Resources: Full access to all necessary paid ASO tools and services.
• Scale: Work with a large number of applications across a wide geography (Tier-1 / Tier-2 markets).
• Growth: Opportunity to influence product strategy and develop within a team of top market experts.
• Autonomy: 100% remote work format, no micromanagement, and complete trust in your decisions.
• Community: Participation in closed meetups, conferences, and opportunities for rapid growth.
• 24 days of paid vacation annually.
• Health boxes during sick leave.
• Financial and legal support from the holding.