SEO Manager (Middle/Senior)

About the role

This position centers on enhancing the online presence of an international betting project by increasing organic traffic. The role involves comprehensive SEO efforts, including technical optimization, managing content, and developing the backlink profile. Success in this role means a measurable increase in site visibility and organic traffic, directly contributing to the project's growth in various international markets.

The SEO Manager will be responsible for promoting the project on Google, requiring a deep understanding of search engine algorithms and best practices. A key part of the work involves analyzing competitor strategies and search engine results to identify opportunities and refine tactics. Collaboration with copywriters and the broader content team is essential to ensure SEO strategies are integrated into content creation, with a specific focus on leveraging AI tools for content optimization.

Candidates should possess a proven track record of growing organic traffic, specifically within the iGaming or betting sector. The role demands hands-on experience with industry-standard SEO tools like Ahrefs, SEMrush, and Google Analytics. An understanding of link building principles is also required to effectively manage and develop the site's backlink profile, which is crucial for search engine ranking.

Skills that matter here

• SEO: This role is entirely focused on search engine optimization, covering technical aspects, content, and backlink strategies to improve organic visibility.
• iGaming: Direct experience in the iGaming or betting sector is required, indicating familiarity with the specific challenges and opportunities in this regulated industry.
• Ahrefs: Proficiency with Ahrefs is necessary for competitor analysis, keyword research, and monitoring backlink profiles.
• SEMrush: Experience with SEMrush will be used for keyword research, site audits, and tracking search performance.
• Google Analytics: Google Analytics will be used to monitor website traffic, user behavior, and the effectiveness of SEO initiatives.
• AI tools: The role involves utilizing AI tools for content optimization, suggesting an innovative approach to content strategy.

Who this role suits

• A person with a hands-on approach to SEO, eager to directly influence strategy and outcomes.
• Someone who thrives in a remote, flexible work environment and can manage their own schedule effectively.
• A professional who enjoys analyzing data and competitor strategies to inform their decisions.
• An individual with a background in iGaming SEO looking to apply their expertise to international markets.

From the employer

What You Will Do:

• Promote projects on Google;
• Work with content and backlink profile;
• Technical SEO optimization;
• Analyze competitors and search results;
• Increase organic traffic and site visibility;
• Collaborate with copywriters and content team;
• Use AI tools for content optimization.

What Is Required:

• 2+ years of SEO experience in iGaming/Betting;
• Experience with Ahrefs, SEMrush, GA;
• Understanding of link building;
• Cases of organic traffic growth;
• English language from B2;
• Experience with international GEO is a plus.

What We Offer:

• Remote work;
• Flexible schedule;
• Opportunity to influence the project's SEO strategy;
• Competitive salary.