Head of Acquisition / iGaming
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Role in brief
This remote Head of Acquisition role at an iGaming product holding focuses on scaling traffic through SEO, affiliate partnerships, and influencer marketing. Candidates with a strong background in iGaming acquisition, particularly within the CIS market, and expertise in analytics and A/B testing should apply.
About the role
The Head of Acquisition will be responsible for managing and expanding key traffic channels including SEO, affiliate programs, and influencer marketing within the iGaming sector. This role involves developing and nurturing a partner network with various compensation models like CPA, RevShare, and Hybrid agreements. The objective is to significantly increase traffic acquisition, supported by a substantial monthly budget.
A core part of this position involves optimizing acquisition funnels through rigorous BI analytics and A/B testing. The successful candidate will collaborate closely with the product team to improve conversion rates and player retention. This strategic role offers considerable autonomy in decision-making and provides the necessary resources to achieve ambitious scaling targets.
Success in this role means effectively scaling traffic acquisition, demonstrating strong analytical capabilities to understand unit economics such as LTV, FTD, and retention, and applying this knowledge to optimize performance. The role requires a deep understanding of the CIS market and the ability to translate strategic vision into tangible growth outcomes for the product holding.
Skills that matter here
- SEO: This role requires top expertise in SEO to manage and scale organic traffic acquisition channels.
- Affiliate: The Head of Acquisition will develop and manage affiliate partner networks, utilizing CPA, RevShare, and Hybrid models.
- BI analytics: Strong BI analytics skills are essential for optimizing funnels and understanding key performance indicators.
- A/B testing: The role involves using A/B testing to refine acquisition strategies and improve conversion.
- LTV: Understanding LTV is crucial for analyzing unit economics and making informed acquisition decisions.
- FTD: Knowledge of FTDs is necessary to evaluate the effectiveness of acquisition campaigns.
Who this role suits
- A leader with at least three years of experience managing acquisition teams or functions in iGaming.
- An analytical professional who uses data to drive decisions and optimize performance.
- Someone with deep market knowledge of the CIS region, specifically in iGaming acquisition.
- An individual who thrives with significant autonomy and wants to influence global strategy.
From the employer
- Manage and scale channels: SEO, Influence, Affiliate.
- Develop the partner network (CPA / RevShare / Hybrid).
- Optimize funnels, work with BI analytics and A/B testing.
- Collaborate with the product team to enhance conversion and retention.
- 5+ years in iGaming acquisition, with at least 3 years in a Head / Team Lead position.
- Top expertise in SEO, Affiliate, and working with streamers and influencers.
- Strong analytical skills, understanding of unit economics (LTV, FTD, Retention).
- Deep knowledge of the CIS market.
- Remote work.
- High fixed salary + transparent bonus system.
- Real influence on global strategy and product.
- Full freedom in decision-making and all necessary resources for scaling.
- Strong team of specialists.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position.
What level of seniority is expected for this role?
This is a Head-level position, requiring at least 5 years in iGaming acquisition with 3+ years in a Head/Team Lead role.
What are the key skills required for this role?
Key skills include top expertise in SEO, Affiliate marketing, working with streamers/influencers, strong analytical skills, and understanding of unit economics like LTV, FTD, and Retention.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.