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Role in brief
AvaBet seeks a Retention Team Lead to develop and implement retention strategies for various player segments. This role is ideal for candidates with iGaming experience who can build a team and drive player engagement.
About the role
In this role, you will be responsible for creating and launching retention strategies focused on different player segments, including VIPs. You will analyze player behavior and metrics such as D1, D7, and D30 deposits to optimize engagement and reactivation efforts.
You will collaborate with the CRM, Promo Manager, and product teams to design and implement bonuses and promotions. As you build the retention direction from scratch, you will also be involved in team development, including hiring and onboarding new members.
Skills that matter here
- retention strategies: You will develop targeted strategies to enhance player engagement and loyalty.
- CRM tools: Experience with CRM tools is essential for managing player communications and promotions.
- A/B testing: You will conduct A/B tests to evaluate the effectiveness of different retention initiatives.
- player segmentation: Understanding player segments will help tailor retention efforts effectively.
Who this role suits
- You have a strong background in iGaming, particularly in retention or CRM roles.
- You are hands-on and willing to lead by example as you build a new team.
- You thrive in dynamic environments and can adapt strategies based on player behavior.
- You are data-driven and enjoy analyzing metrics to inform your decisions.
From the employer
Responsibilities
- Develop and launch retention strategies for different player segments, including VIP
- Analyze D1 / D7 / D30, repeat deposits, and player behavior
- Launch and optimize bonuses, offers, and promotions together with CRM, Promo Manager, and product team
- Reactivate 'sleeping' players
- Test hypotheses and conduct A/B tests
- Build a team: interviews, hiring, onboarding
Requirements
- Experience as a Retention Team Lead or CRM Manager in iGaming / Gambling
- Experience building retention from scratch and leading a team
- Willingness to work hands-on at the start
- Segmentation, bonus mechanics, CRM tools
- Experience with VIP players, A/B testing, and understanding of bonus hunters is a plus
Conditions
- Remote work format
- Direction that you build from scratch
- Salary based on interview results
Questions about this role
Is this position remote?
Yes, this role is fully remote.
What level of experience is required?
Candidates should have experience as a Retention Team Lead or CRM Manager in the iGaming sector.
How do I apply for this position?
Interested candidates can apply through the AvaBet website at https://avabet.com.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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