Retention Manager
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Role in brief
NDA International iGaming Company seeks a Retention Manager to drive player retention and loyalty programs. Ideal candidates have iGaming experience and strong analytical skills.
About the role
In this role, the Retention Manager will focus on enhancing player retention through the development of loyalty programs and innovative gaming mechanics. You will be responsible for launching retention campaigns, segmenting players, and analyzing their behavior to improve engagement.
The ideal candidate will possess a solid understanding of gamification principles and be skilled in using data analysis tools like Tableau, Power BI, and Google Data Studio. Success in this position is measured by the effectiveness of retention strategies and the overall player experience.
Skills that matter here
- retention campaigns: This role involves developing and launching various retention campaigns to keep players engaged.
- player segmentation: You will segment players and analyze their behavior to tailor retention strategies.
- A/B testing: A/B testing will be used to validate product hypotheses and optimize promotions.
- data analysis: Strong data analysis skills are crucial for making informed decisions based on player metrics.
- Tableau: Experience with Tableau will help in visualizing and interpreting player data effectively.
- Power BI: Power BI knowledge will aid in creating insightful reports related to player retention.
Who this role suits
- A candidate with a background in iGaming, particularly in retention strategies.
- Someone who is analytical and enjoys making data-driven decisions.
- A team player who thrives in a collaborative environment and is open to feedback.
- An individual with a strong understanding of player motivations and gamification principles.
From the employer
Responsibilities
- Develop and launch retention campaigns;
- Segment players and analyze their behavior;
- Calculate the economics of promotions and assess their effectiveness;
- Launch A/B tests and validate product hypotheses;
- Analyze key product metrics: MAU, DAU, LTV, ARPU, RR, GGR, NGR;
- Research the market, competitors, and successful gaming mechanics;
- Develop loyalty and user engagement programs.
Requirements
- Experience in iGaming;
- Experience launching tournaments, missions, quests, lotteries, jackpots, or bonus mechanics;
- Understanding of gamification principles, gaming cycles, and user motivation;
- Strong analytical skills and ability to make data-driven decisions;
- Experience with Tableau, Power BI, Google Data Studio, or similar BI tools.
Conditions
- Remote work format or hybrid format in Cyprus;
- Competitive salary (discussed at the interview);
- Work in an international iGaming project;
- Opportunity to influence the development of retention direction and gaming mechanics;
- Professional growth in a strong product team.
Questions about this role
Is this position remote?
Yes, the role can be performed remotely or in a hybrid format in Cyprus.
What skills are required for this role?
Candidates should have experience with retention campaigns, player segmentation, A/B testing, and data analysis tools like Tableau and Power BI.
What is the salary range for this position?
The salary is competitive and will be discussed during the interview.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.