CRM Support Specialist
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Role in brief
BetConstruct is looking for a CRM Support Specialist to create and manage customer retention campaigns. Ideal candidates will have experience in CRM tools and data-driven marketing, particularly in the iGaming sector.
About the role
In this role, you will design and execute various CRM campaigns aimed at enhancing customer retention and reactivation. You will leverage CRM tools to create personalized promotions and manage customer communications across multiple channels, ensuring a seamless user experience.
You will also be responsible for tracking the performance of your campaigns using defined KPIs, analyzing the data to optimize future efforts. Collaborating with team members, you will provide training and support for the CRM system, contributing to the overall success of the team's initiatives.
Skills that matter here
- CRM tools: This role requires proficiency in CRM tools to design and manage targeted promotions.
- Microsoft Excel: You will use Microsoft Excel for tracking and analyzing campaign performance.
Who this role suits
- A background in marketing or business administration.
- Experience in customer service or CRM roles, ideally in iGaming.
- Strong teamwork and communication skills.
- Ability to thrive in a fast-paced and dynamic environment.
From the employer
- Design and execute daily, weekly, and monthly CRM campaigns focused on customer retention and reactivation.
- Create and manage personalized promotions for targeted customer segments using CRM tools and platforms.
- Test campaigns and promotional materials to ensure functionality, regulatory compliance, and optimal user experience.
- Track, analyze, and report on promotion performance using defined KPIs.
- Manage customer communication flows across multiple channels (SMS, internal messaging, pop-ups, emails) and align campaigns with appropriate audience segments.
- Provide support and guidance during CRM system training sessions (e.g., demo calls), and assist with system implementation and onboarding processes.
- Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
- Fluency in English, Turkish (additional language skills are a plus).
- Proficiency in Microsoft Excel and familiarity with data-driven marketing approaches.
- Strong ability to work in a fast-paced, dynamic environment.
- Excellent teamwork, communication, and deadline management skills.
- Previous experience in customer service or CRM-related roles, ideally within the online gambling, iGaming, or digital entertainment sectors.
Questions about this role
Is this position remote?
Yes, this role is fully remote.
What qualifications are required for this role?
A Bachelor’s degree in a related field and proficiency in Microsoft Excel are required.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on igamingjobs.