Retention Manager

About the role

This Retention Manager role focuses on building and optimizing player retention strategies for a leading online poker room. The position involves auditing existing player communications and CRM processes, then developing and implementing new strategies for various player segments. This includes creating and launching email, push, and other communication channels to improve player engagement and reduce churn.

A core aspect of the role is to establish the CRM and retention function within the company. This means designing retention, reactivation, and user return mechanics from scratch, and continuously analyzing their effectiveness to identify areas for improvement. The manager will be responsible for audience segmentation and personalizing communications to maximize impact.

Success in this position requires a deep understanding of the player lifecycle and the technical aspects of CRM tools. The individual will be expected to independently build processes and take ownership of results. There is also a future opportunity to build and lead a dedicated team, developing the retention function as a distinct part of the company's operations.

Skills that matter here

• CRM Marketing: This role involves developing and executing comprehensive CRM strategies to manage player relationships and drive retention.
• Retention Marketing: The core responsibility is to design and implement marketing campaigns specifically aimed at retaining players and reactivating dormant accounts.
• iGaming: Experience in the iGaming sector, specifically poker, casino, or betting, is required to understand player behavior and industry-specific retention challenges.
• HTML: Basic knowledge of HTML is needed for email layout and ensuring effective delivery of marketing communications.
• email marketing: A significant part of the role involves creating and managing email campaigns as a key channel for player retention and communication.

Who this role suits

• A self-starter who thrives on building new functions and processes from the ground up.
• Someone with a strong analytical mindset, capable of segmenting audiences and personalizing communications.
• An individual who takes full ownership of results and is comfortable working independently.
• A professional with a solid background in iGaming retention, ready to apply that knowledge to a poker-specific audience.

From the employer

• Conduct an audit of current user communications and CRM processes.
• Build CRM and retention direction almost from scratch.
• Develop a communication strategy for various user segments.
• Create and launch email, push, and other retention chains.
• Develop retention, reactivation, and user return mechanics.
• Work with audience segmentation and communication personalization.
• Analyze the effectiveness of CRM activities and identify growth points.
• In the future, form your own team and develop the direction as a separate function within the company.

• Confident written and spoken English.
• 3+ years of experience in CRM Marketing / Retention Marketing.
• Experience in Poker, Casino, Betting, or other iGaming sectors.
• Basic knowledge of HTML and email layout.
• Experience in independently building CRM processes and communication scenarios.
• Deep understanding of retention mechanics and user lifecycle.
• Practical experience in audience segmentation and communication personalization.
• Understanding of the technical side of CRM tools and processes.
• Ability to independently build processes and take responsibility for results.

• Fully remote work format.
• Possibility of relocation to Dubai after the probation period.
• Opportunity to build the CRM direction from scratch and influence its development.
• Compensation for training and professional development.
• Compensation for necessary services and work tools.