Retention Manager

Remote middle English B2 2 months ago full-time

CRM MarketingRetention MarketingiGamingHTMLemail marketing

Conduct an audit of current user communications and CRM processes.
Build CRM and retention direction almost from scratch.
Develop a communication strategy for various user segments.
Create and launch email, push, and other retention chains.
Develop retention, reactivation, and user return mechanics.
Work with audience segmentation and communication personalization.
Analyze the effectiveness of CRM activities and identify growth points.
In the future, form your own team and develop the direction as a separate function within the company.

Confident written and spoken English.
3+ years of experience in CRM Marketing / Retention Marketing.
Experience in Poker, Casino, Betting, or other iGaming sectors.
Basic knowledge of HTML and email layout.
Experience in independently building CRM processes and communication scenarios.
Deep understanding of retention mechanics and user lifecycle.
Practical experience in audience segmentation and communication personalization.
Understanding of the technical side of CRM tools and processes.
Ability to independently build processes and take responsibility for results.

Fully remote work format.
Possibility of relocation to Dubai after the probation period.
Opportunity to build the CRM direction from scratch and influence its development.
Compensation for training and professional development.
Compensation for necessary services and work tools.

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