SEO Specialist
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Role in brief
This iGaming product company seeks a mid-level SEO Specialist to drive organic growth across its betting and gambling brands. The role involves developing and executing SEO strategies, managing content and link building, and conducting technical audits. Candidates with 3+ years of iGaming SEO experience and proficiency in standard SEO tools should apply.
About the role
This role focuses on enhancing organic search performance for an international iGaming company that has expanded globally since 2014. The SEO Specialist will be responsible for end-to-end SEO strategy, from technical audits and developer tasking to content management, including keyword research, competitor analysis, and AI-assisted content generation. Success in this position means improving search rankings and conversion rates across competitive betting and gambling markets.
A key part of the work involves off-page SEO, specifically backlink management, anchor strategy, and link acquisition. The specialist will also work with drop domains, sourcing and restoring them for link placements. Continuous monitoring of rankings, competitor analysis, and identifying new growth opportunities are central to the role, alongside tracking SEO performance and optimizing for conversions.
The specialist will also be responsible for testing SEO hypotheses and analyzing A/B test results to refine strategies. This position requires a proactive and analytical approach, working independently while also collaborating with developers and copywriters to implement SEO initiatives effectively. The company offers a supportive environment with opportunities for professional development.
Skills that matter here
- SEO: This role requires comprehensive SEO expertise to develop and execute strategies for international iGaming projects.
- iGaming: A strong background in iGaming, betting, or gambling is essential due to the competitive nature of these niches.
- Ahrefs: Proficiency in Ahrefs is needed for backlink audits, competitor analysis, and keyword research.
- SEMrush: SEMrush will be used for competitor analysis, keyword research, and monitoring search performance.
- GSC: Google Search Console (GSC) is required for monitoring site health, search queries, and identifying technical issues.
- Screaming Frog: Screaming Frog will be utilized for conducting technical SEO audits and identifying on-page issues.
Who this role suits
- You have a minimum of three years of experience specifically in SEO within highly competitive sectors like iGaming.
- You are comfortable with both technical SEO aspects and content strategy, including working with developers and copywriters.
- You are an independent, proactive, and analytical individual who can manage end-to-end SEO processes.
- You are adept at using industry-standard SEO tools and can translate data into actionable strategies.
From the employer
- Develop and execute SEO strategies for international projects and brands;
- Conduct technical SEO audits and prepare tasks for developers;
- Manage content processes: keyword research, clustering, competitor analysis, AI-assisted content generation, and copywriter briefs;
- Handle off-page SEO: backlink audits, anchor strategies, and link acquisition;
- Work with drop domains: sourcing, auctions, restoration, and link placements;
- Monitor rankings, analyze competitors, and identify growth opportunities;
- Track SEO performance and optimize for conversions;
- Test SEO hypotheses and analyze A/B testing results.
- 3+ years of SEO experience;
- Strong background in iGaming, betting, gambling, or other highly competitive niches;
- Experience with technical SEO, content strategy, and link building;
- Proficiency with Ahrefs, SEMrush, GSC, GA4, Screaming Frog, Jira;
- Basic HTML/CSS knowledge;
- Experience working with developers and copywriters;
- Independent, proactive, and analytical mindset.
➕ Nice to have:
- Experience with behavioral factor manipulation.
⭐️ Days of recovery: 20 paid vacation days per year and unlimited sick leave days.
⭐️ Health: corporate medical insurance, a company psychologist, and a Cafeteria of Benefits for personal wellness choices.
⭐️ Education: a variety of foreign languages courses for you to choose from. Also, we are open for your development and you can choose different courses/training for improving your skills.
⭐️ Compensation: additional benefits that can be used according to company policy, e.g. paid business trips, international conference opportunities, lunch perks at our offices, etc.
⭐️ Work Environment: work remotely or from one of our offices in Cyprus, Portugal, Poland, equipped with the equipment you’ll need for success.
Questions about this role
What is the remote work policy for this role?
This is a remote position, and the company also has offices in Cyprus, Portugal, and Poland if you prefer to work from an office.
What level of seniority is this position?
This is a middle-level seniority position, requiring at least 3 years of SEO experience.
What are the core skills required for this role?
Key skills include 3+ years of SEO experience, a strong background in iGaming, technical SEO, content strategy, link building, and proficiency with Ahrefs, SEMrush, GSC, GA4, Screaming Frog, and Jira, along with basic HTML/CSS knowledge.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.