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Role in brief
SOFTSWISS is looking for a Senior Email Marketing Specialist to lead B2B email and lifecycle strategies in the iGaming sector. Candidates should have extensive email marketing experience and proficiency in HubSpot and Customer io.
About the role
In this remote role, the Senior Email Marketing Specialist will be responsible for creating and optimizing B2B email and lifecycle marketing strategies that drive engagement and support pipeline growth. The position will focus on designing automated customer journeys that transition prospects from lead generation to Sales Accepted Leads (SAL).
The ideal candidate will work closely with the sales and marketing teams to implement targeted email campaigns, manage CRM integrations, and ensure compliance with GDPR. Success in this role will be measured through effective campaign performance and the ability to enhance customer engagement across the iGaming market.
Skills that matter here
- email marketing: This role requires a strong background in email marketing to design and optimize campaigns.
- lifecycle marketing: The specialist will develop lifecycle strategies to nurture leads through the sales funnel.
- B2B: Experience in B2B environments is essential due to the nature of the sales cycles.
- HubSpot: Hands-on expertise with HubSpot is necessary for managing marketing automation workflows.
- analytics: Measuring campaign performance through analytics will be a key responsibility.
- HTML: Knowledge of HTML is needed for email editing and design.
Who this role suits
- Has a strong background in email and lifecycle marketing, particularly in B2B settings.
- Possesses analytical skills to measure and optimize campaign performance.
- Is comfortable working independently in a remote environment.
- Fluent in both Russian and English, with strong communication skills.
From the employer
- Design and optimise lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns.
- Build segmentation models and lead scoring to improve personalisation and sales handoff.
- Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events.
- Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
- Own email deliverability, domain reputation, authentication, and list hygiene.
- Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.
- Russian language skills at B2 level or higher.
- English proficiency at B2 level or higher.
- 5+ years of experience in email or lifecycle marketing, including B2B environments with long sales cycles.
- Hands-on expertise with HubSpot Enterprise and/or Customer io.
- Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes.
- Experience with email deliverability, HTML/CSS email editing, and campaign analytics.
- Private health insurance.
- Sports benefits.
- Comprehensive Mental Health Program.
- Free English lessons (online).
- Local language courses.
- Paid time off.
- Maternity leave support.
- Referral program rewards.
- Upskilling, internal workshops, and participation in professional conferences and corporate events.
Questions about this role
What is the remote policy?
This position is fully remote.
What level of experience is required?
Candidates should have 5+ years of experience in email or lifecycle marketing.
How do I apply for this role?
Interested candidates can apply through the SOFTSWISS website.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on igamingjobs.
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