Middle SMM Manager

About the role

In this role, you will be responsible for developing and executing the organic social media strategy for Bet It Drives Media, focusing on platforms like LinkedIn and Instagram. Your work will involve creating high-quality, platform-specific content and measuring performance to optimize engagement and reach.

You will also manage the personal branding of two C-level executives, crafting impactful posts and enhancing their industry authority. This position requires collaboration with designers and video editors to produce engaging multimedia content, all while maintaining a synchronized content calendar.

Skills that matter here

• Social Media Management: You will build and execute social media strategies to grow audience engagement.
• Copywriting: This role requires writing compelling content tailored to various platforms and brand voices.
• B2B Marketing: A strong understanding of B2B dynamics is essential for crafting effective marketing strategies.
• Content Strategy: You will develop a content strategy that aligns with audience preferences and business goals.
• Project Management: Managing multiple content calendars and deadlines is a key aspect of this role.

Who this role suits

• A professional with a background in B2B marketing and social media management.
• Someone who thrives in a fast-paced, remote-first environment and values teamwork.
• An individual with strong communication skills and experience working with senior stakeholders.
• A proactive person who enjoys experimenting with new ideas and strategies.

From the employer

What you’ll drive:

• Strategy & Media Brand Ownership (Bet It Drives)
• Build and execute the end-to-end organic social strategy for Bet It Drives Media on LinkedIn and Instagram to grow audience reach and drive platform traffic.
• Produce high-quality, platform-native content formats (posts, graphic copy, video briefs) aligned with content pillars and target audience preferences.
• Measure account performance rigorously, tracking follower growth, impressions, engagement rates, and click-throughs to optimize future content cycles.

• Executive Personal Branding & Social Selling
• Manage the personal LinkedIn presence for two C-level executives, delivering up to 8 high-impact posts per month per profile.
• Conduct bi-weekly extraction calls with executives to gather raw expert insights and translate them into distinct, authentic thought-leadership content.
• Grow the Social Selling Index (SSI), personal follower counts, and overall industry authority for both executive profiles within the B2B tech space.

• Delivery, Copywriting & Production
• Write compelling, native English copy tailored to different brand voices, formats, and platform algorithms.
• Partner with internal graphic designers and video editors to create visually engaging multimedia assets for social calendars.
• Maintain a synchronized content calendar across all three streams, ensuring zero missed publishing dates and consistent brand alignment.

What makes you a GR8 fit:

• Must-have
• 3+ years of hands-on experience in Social Media Management and copywriting.
• Fluent written English skills with a strong portfolio of actual written posts (not just visual portfolios).
• Proven track record building, executing, and analyzing organic LinkedIn strategies and algorithms.
• Hands-on experience launching, managing, or growing accounts on Instagram.
• Demonstrated experience working directly with senior/C-level stakeholders to extract insights and write in an executive voice.
• Strong project management capacity to run multiple parallel content calendars without losing quality or missing deadlines.
• Solid understanding of B2B marketing dynamics (or a clear track record of transferring B2C experience into complex SaaS/tech spaces).

• Nice-to-have
• Proven experience launching a social media account from scratch and growing it to concrete performance milestones.
• Direct domain exposure to iGaming, FinTech, SaaS, or high-load B2B tech industries.
• Prior experience managing social channels for a podcast, B2B media outlet, or digital publication.

Why you’ll love working here:

• Benefits
• Cafeteria — annual budget you allocate to: Sports • Medical • Mental health • Home office • Languages.
• Work-life & support Paid maternity/paternity leave + monthly childcare allowance.
• 20+ vacation days, unlimited sick leave, emergency time off.
• Remote-first + tech support + coworking compensation.
• Team events (online/offline/offsite).
• Learning culture with internal courses + growth programs.

• Our culture & core values:
• GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back.
• FUELLED BY TRUST: we’re open, honest, and have each other’s backs.
• OWN YOUR GAME: we take initiative and own what we do.
• ACCELER8: we move fast, focus smart, and keep it simple.
• CHALLENGE ACCEPTED: we grow through challenges and stay curious.
• BULLETPROOF: we’re resilient, ready, and always have a plan.