Head of Marketing

About the role

As the Head of Marketing at VBET, you will play a pivotal role in shaping the brand's presence in Romania. Your focus will be on developing a cohesive marketing strategy that aligns with VBET's global vision while adapting to local market nuances. This role requires a blend of strategic oversight and hands-on execution across multiple marketing channels.

You will lead a team of marketing professionals, fostering an environment of innovation and performance. Success in this position will involve driving revenue growth through impactful marketing initiatives, maintaining strong stakeholder relationships, and ensuring a consistent brand image across all platforms. This is a challenging role that demands exceptional leadership and a proactive mindset.

Skills that matter here

• marketing: You will oversee and redefine the brand strategy for VBET in Romania.
• digital marketing: This role requires hands-on experience in creating multi-channel digital marketing strategies.
• data analytics: You will utilize data-driven strategies to maximize ROI and optimize marketing performance.
• financial forecasting: Strong financial acumen is essential for managing marketing operations effectively.
• brand strategy: You will be responsible for building and safeguarding VBET's brand image in the region.

Who this role suits

• You have over 7 years of executive marketing experience in competitive global industries, particularly in iGaming.
• You thrive in fast-paced environments and embrace challenges with a proactive mindset.
• You possess exceptional leadership skills and can empower a team of senior marketing professionals.
• You have a strong personal network in the gambling and regulatory sectors.

From the employer

Your Mission

As our Head of Marketing for Romanian direction, you will:

• Revisit and redefine VBET Romania’s brand positioning, ensuring it is future-ready, bold, and aligned with our global strategy
• Lead the creation of a unified, yet culturally adaptive brand strategy across Romania, ensuring local uniqueness blends seamlessly into a powerful global brand presence
• Drive the growth and revenue through high-impact marketing strategies
• Develop and execute a comprehensive multi-channel marketing strategy across digital, social media, influencer marketing, media buying, offline activities, partnerships, and brand activations
• Partner with executives to ensure alignment, collaboration, and excellence in the local market
• Build a team of marketing professionals, fostering innovation, performance, and creative excellence
• Ensure strong financial acumen across all marketing operations, maximizing ROI and optimizing performance through data-driven strategies
• Build and safeguard a consistent, high-impact brand image and voice across all platforms – from digital campaigns to physical sponsorships and events
• Maintain a high-level network of stakeholders, partners, regulators, and investors in the gambling and crypto spheres
• Be a mentor, leader, and brand architect, instilling values of performance, ownership, and continuous learning across the team

Your Profile

We are looking for someone extraordinary. This is a very challenging role. You are likely to be a strong match if you have:

• 7+ years of executive marketing experience in highly competitive global industries, ideally with B2C gambling (igaming experience is a must)
• Proven success in leading regional marketing strategy, with an ability to operate at both strategic and executional levels
• Hands-on experience in Digital Marketing (including social media, influencer marketing, performance campaigns, and media buying), with a track record of building high-impact multi-channel strategies
• Deep experience in data analytics, financial forecasting, and risk mitigation as applied to marketing and commercial functions
• Experience driving brand transformation and repositioning across countries or business units
• An advanced degree in marketing, business, or a related field from a recognized institution
• Exceptional leadership and coaching skills with the ability to manage and empower senior professionals
• World-class communication skills in English and Romanian (additional languages are a plus)
• A strong and respected personal network in relevant industries and regulatory environments
• Entrepreneurial energy with a “no-excuse” mindset and readiness to thrive in a fast-paced, ever-evolving global ecosystem

Join Us

At VBET, we don’t just run a business, we run a movement. We aim to be the top operator in every market we enter and the top employer for people who crave impact!

Being part of VBET is not for everyone – it's demanding, fast-paced, and comes with high expectations. But if you're looking for meaning, scale, energy, and the chance to leave a mark on a global industry, then this is your place.

Join us. Lead boldly.