Senior Social Media Manager

About the role

In this role, you will be responsible for launching and developing the brand's social media channels, including TikTok, Instagram, and Telegram. You will create engaging content, engage with the community, and implement strategies to enhance user retention and growth.

You will work closely with various teams, including Marketing and Customer Support, to ensure compliance and alignment with the brand's goals. Success will be measured by your ability to grow the community, track user engagement, and effectively use marketing metrics to inform your strategies.

Skills that matter here

• SMM: You will develop and execute social media marketing strategies for multiple platforms.
• Community Management: Engaging with the community and managing interactions will be key to building brand loyalty.
• TikTok: Experience in TikTok is essential for creating engaging short-form video content.
• Instagram: You will leverage Instagram to enhance brand visibility and community engagement.
• Content Creation: Creating and editing content, including videos, will be a primary responsibility.
• AI Tools: You will use AI tools to streamline content creation and improve workflow efficiency.

Who this role suits

• A candidate with a strong background in social media management and community engagement.
• Someone who is proactive, creative, and enjoys experimenting with new content formats.
• A team player who communicates effectively across various departments.
• An individual with a solid understanding of the iGaming industry and compliance principles.

From the employer

• Launch and develop TikTok, Instagram, Telegram, and WhatsApp for the brand;
• Develop SMM strategy and separate content plans for each channel;
• Create, test, and scale regular content formats;
• Independently shoot and edit short vertical videos;
• Attend local events, create on-site content, and publish materials promptly;
• Grow the community through comments, direct messages, engagement mechanics, and retention;
• Conduct A/B tests on content, CTAs, formats, and posting times;
• Track user journey from reach and click to registration, first deposit (FTD), and repeat deposits;
• Use AI tools for content creation and workflow automation;
• Coordinate with external partners for content production;
• Interact with Marketing, Product, Compliance, Risk, and Customer Support teams.

• At least 3 years of experience in SMM or Community Management;
• Minimum 1 year of experience in iGaming - mandatory requirement;
• Practical experience with TikTok, Instagram, and Telegram;
• Proven experience in launching and developing social channels from scratch;
• Understanding of marketing funnels and performance metrics;
• Ability to independently create, shoot, and edit short videos;
• Experience in content creation at events;
• Understanding of Compliance and Responsible Gaming principles;
• Confident knowledge of UTM tags, Deep Links, Native Insights, and analytical dashboards;
• Practical experience using AI tools;
• Good knowledge of Azerbaijani and English, intermediate level of Russian.

• Opportunity to build the social media presence of a new iGaming brand from scratch;
• Directly influence its development;
• Launch your own ideas and experiment with new formats;
• Competitive salary;
• Opportunities for professional development;
• Work in a friendly and dynamic team.