Employer Brand Manager – Senior

About the role

In this role, you will be part of the Brand Marketing team at SOFTSWISS, focusing on elevating the company's status as an employer of choice. You will collaborate with various teams, including HR and Internal Communications, to execute the Employer Brand strategy effectively.

Your responsibilities will include developing communication plans, managing content strategies, and coordinating campaigns to boost brand visibility in key markets. Success in this role involves strong project management and the ability to measure and report on campaign effectiveness.

Skills that matter here

• Project Management: This role requires managing cross-functional communication projects from planning through execution.
• Communication Campaigns: You will develop and execute communication campaigns and content strategies to enhance employer brand awareness.
• Digital Marketing: A strong understanding of digital channels and recruitment marketing will be essential for driving effective campaigns.
• Analytical Skills: You will need to measure communication performance and provide data-driven recommendations for improvement.

Who this role suits

• A professional with 3-5 years of experience in employer branding or corporate communications.
• Someone who thrives in a fast-paced international environment and can manage multiple priorities.
• A proactive individual with strong communication and presentation skills.
• A team player who enjoys collaborating across departments and with external agencies.

From the employer

• Execute the SOFTSWISS Employer Brand strategy in partnership with the Senior Brand Manager, HR, and Internal Communications teams.
• Translate the EVP, employer brand positioning, and key messaging into effective communication across all internal and external channels.
• Develop and execute quarterly and monthly Employer Brand communication plans with clear objectives, KPIs, timelines, and communication channels.
• Own the Employer Brand content strategy and editorial calendar across career pages, social media, digital platforms, and recruitment marketing channels.
• Increase employer brand awareness and attractiveness across priority markets through integrated communication campaigns.
• Coordinate internal communication initiatives from the Brand Team side, ensuring consistency of messaging, tone of voice, and alignment with the corporate brand.
• Develop communication toolkits, presentations, campaign assets, and branded materials to support recruitment, employer branding, and internal initiatives.
• Organise and coordinate Employer Brand campaigns with external agencies and production partners, including briefing, creative development, production, quality control, and documentation.
• Lead the production of communication assets, including videos, digital content, banners, presentations, branded merchandise, and campaign materials.
• Support employee advocacy initiatives and strengthen the company's presence across professional communities and social platforms.
• Support the company's participation in employer branding rankings, awards, conferences, university partnerships, and industry events.
• Measure communication effectiveness and campaign performance, prepare KPI reports, and provide data-driven recommendations for continuous improvement.
• Build strong cross-functional collaboration with HR, Internal Communications, PR, Recruitment, Brand Marketing, Design, and Events teams.

• 3–5 years of experience in Employer Brand, Marketing Communications, Corporate Communications, or Strategic Communications.
• Proven experience managing cross-functional communication projects from planning through execution.
• Strong project management, stakeholder management, prioritisation, negotiation, and organisational skills.
• Experience developing communication campaigns, content strategies, and digital communication initiatives.
• Strong understanding of digital marketing channels, social media, content marketing, and recruitment marketing.
• Experience working with creative agencies and managing content and creative production.
• Analytical mindset with experience measuring communication performance and campaign effectiveness.
• Advanced English proficiency.
• Advanced Russian proficiency.
• High ownership, proactive mindset, excellent communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced international environment.

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events.