Marketing Specialist IV

Go-to-Market Strategy:

• Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.

Product Positioning:

• Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.

Cross-Functional Collaboration:

• Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.

Data Analysis:

• Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.

Competitor Intelligence:

• Monitor market trends, competitor products, and industry developments to identify gaps and differentiation opportunities.

Other:

• Support the marketing team on broader business-driven initiatives, such as tradeshows and events.

iGaming Experience:

• Experience in the iGaming/gambling sector, preferably in a marketing capacity.

Data-Driven Mindset:

• Strong proficiency in analytic tools to evaluate KPIs.

Communication:

• Excellent copywriting and messaging skills to create compelling marketing materials.

Project Management:

• Ability to manage multiple projects at once and work under tight deadlines.

Education:

• Bachelor’s degree in Marketing, Communications, or related field.

Experience:

• 12 years of work experience; 8 years of related experience is required.