Marketing Specialist IV

About the role

In this role, you will be responsible for driving go-to-market strategies for IGT's new games and features, focusing on B2B marketing efforts. You will collaborate with various teams to enhance product positioning and ensure that marketing campaigns are effective and aligned with company goals.

Success in this position involves not only crafting compelling marketing materials but also analyzing campaign performance and market trends to optimize strategies. You will play a key role in ensuring that IGT's offerings resonate with operators and stand out in a competitive landscape.

Skills that matter here

• iGaming Experience: Your background in the iGaming sector will be crucial for understanding market dynamics and operator needs.
• Data-Driven Mindset: You will leverage analytic tools to assess campaign effectiveness and drive marketing decisions.
• Communication: Excellent copywriting skills are essential for creating engaging marketing content.
• Project Management: You'll need to manage multiple projects efficiently while meeting tight deadlines.

Who this role suits

• A seasoned marketing professional with a strong background in iGaming.
• Someone who thrives in collaborative environments and enjoys working cross-functionally.
• A data-driven thinker who uses analytics to inform marketing strategies.
• An effective communicator who can craft compelling narratives and messaging.

From the employer

Go-to-Market Strategy:

• Drive B2B go-to-market strategies for new games, features, and market expansions by planning and executing integrated marketing campaigns using traditional and innovative tactics.

Product Positioning:

• Define value propositions, messaging, and user story-telling that resonates with operators to increase engagement and game adoption.

Cross-Functional Collaboration:

• Partner with Content, Commercial, Promotions, land-based Marketing and Creative teams to align campaign efforts to product roadmaps and deliver consistent branding.

Data Analysis:

• Analyze effectiveness of campaigns and initiatives to evaluate performance and optimize efforts.

Competitor Intelligence:

• Monitor market trends, competitor products, and industry developments to identify gaps and differentiation opportunities.

Other:

• Support the marketing team on broader business-driven initiatives, such as tradeshows and events.

iGaming Experience:

• Experience in the iGaming/gambling sector, preferably in a marketing capacity.

Data-Driven Mindset:

• Strong proficiency in analytic tools to evaluate KPIs.

Communication:

• Excellent copywriting and messaging skills to create compelling marketing materials.

Project Management:

• Ability to manage multiple projects at once and work under tight deadlines.

Education:

• Bachelor’s degree in Marketing, Communications, or related field.

Experience:

• 12 years of work experience; 8 years of related experience is required.