CRM Manager
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Role in brief
GGR Global is looking for a CRM Manager to drive omnichannel communication and campaigns in international markets. Candidates with at least 2 years of iGaming CRM experience, especially in the Argentine market, should apply.
About the role
As a CRM Manager at GGR Global, you will lead the development and execution of omnichannel campaigns across various platforms, including Email, SMS, and web push notifications. Your role will involve creating content plans tailored to different geographical markets and implementing promotional strategies that resonate with diverse audiences.
You will be responsible for analyzing campaign performance through key metrics, conducting A/B tests, and managing bonus mechanics to ensure profitability. Working remotely, you will join a large international team focused on innovation and growth, with ample opportunities for professional development and minimal bureaucracy.
The salary for this role starts at $3,000 net per month.
Skills that matter here
- CRM Management: This role requires at least 2 years of experience in CRM management within the iGaming sector.
- Bonus Policy Understanding: You will need to understand bonus policies and calculate metrics like GGR and ROI for effective promotional campaigns.
- Cohort Analysis: Conducting cohort analysis and A/B testing will be essential for optimizing campaign performance.
- English Proficiency: A minimum B1 level of English is necessary for effective communication in this role.
Who this role suits
- A candidate with a strong analytical mindset who enjoys data-driven decision-making.
- Someone experienced in the iGaming industry, particularly familiar with the Argentine market.
- A self-starter who thrives in a remote work environment with flexibility in their schedule.
- An individual who values collaboration and seeks support from experienced colleagues.
From the employer
- Launch omnichannel campaigns via Email, SMS, Web/APK Push, and messengers
- Set up trigger chains based on key player events
- Create content plans and adapt promotional offers for different GEOs
- Develop bonus mechanics and calculate the math of promotions
- Control bonus costs, their profitability, and bonus activity
- Track key metrics and prepare regular reports on campaigns and promotions
- Segment the audience and conduct A/B tests on texts, channels, timing, and bonus sizes
- At least 2 years of experience as a CRM Manager in iGaming
- Understanding of bonus policies, calculation of wagering, GGR, and ROI of promotional campaigns
- Ability to conduct cohort analysis, A/B tests, set up holdout groups, and attribution
- Experience working with the GEO of Argentina as a CRM Manager
- Ability to set up trigger chains and mailings via Email, Push, SMS, and messengers
- English from B1
- Competitive salary starting from $3,000 net
- Work in a large international holding
- Opportunities for professional and career growth
- Remote format with flexible start of the workday
- An environment without unnecessary bureaucracy
- Work in an ambitious team
- Support from management and experienced colleagues during the adaptation phase
Questions about this role
What is the remote work policy?
This position is fully remote with a flexible start time.
What is the seniority level of this role?
The position is classified as middle seniority.
How can I apply for this position?
Candidates can apply through the company website at https://www.greening-group.com.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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