Country Manager - Greece

About the role

In the role of Country Manager for Greece at Betsson Group, you will take full responsibility for the Greek market, focusing on customer experience and lifecycle management. Your main goal will be to implement local marketing strategies that drive sustainable revenue growth across both online casino and sportsbook operations.

You will lead a team of local experts, ensuring effective strategies are in place to optimize performance and meet revenue targets. This position requires a deep understanding of the Greek market, as well as strong people management skills to foster a collaborative and results-oriented environment.

Skills that matter here

• marketing: This role requires extensive experience in developing and implementing marketing strategies tailored to the Greek market.
• people management: You will need solid people management experience to lead a team of local professionals effectively.
• project management: Excellent project management abilities are crucial for driving multiple initiatives simultaneously.

Who this role suits

• A seasoned marketing professional with over 10 years of experience.
• Someone who has worked extensively in the Greek market and understands its dynamics.
• A proactive and results-oriented individual who thrives in fast-paced environments.
• A strong communicator who can manage teams and drive engagement effectively.

From the employer

• Lead and develop best in class team of local experts and professionals
• Drive revenue growth through customer engagement
• Develop and implement the local market strategy and annual plans, while managing the local budget
• Review and approve quarterly market and CRM plans in collaboration with Central teams
• Ensure effective strategies and measurable results for the Greek market
• Accountable for customer life cycle from acquisition to retention
• Drive brand awareness through a mix of onsite and offsite marketing channels
• Optimize daily operations to improve quarterly performance and meet annual revenue targets
• Ensure compliance of all executions in the market
• Follow closely the competition and industry/market trends

• Bachelor's degree in business, sales, or marketing
• More than 10 years’ experience in marketing or commercial positions
• At least 3 years of experience at a senior strategic level
• Direct experience working on Greek market
• Solid people management experience
• Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success
• Gaming retail experience will be considered an asset
• Excellent skills in communication, both verbally and in writing
• Excellent project management abilities in driving multiple initiatives at once
• Results orientated and strong analytical skills
• Proactive, driven and have a positive can-do attitude
• Energised by a rapidly changing environment and welcome unexpected challenges

• Working with a great team of people where teamwork, support and learning is our passion
• Working within a dynamic and fast paced industry
• Competitive remuneration package and relocation support to Malta available
• Hybrid structure with the option to work remotely twice a week
• Healthcare plan
• Fabulous office and work environment in one of Malta’s prime locations
• On the job training by skilled people who have sound experience in the industry
• Multiple company events throughout the year, and fun team building events
• Dedicated time for training through online platforms