Chief Marketing Officer (CMO)

About the role

As the Chief Marketing Officer at Marketplace, you will drive the marketing strategy for a unique online gaming marketplace, emphasizing personalized user experiences in the iGaming sector. Your role will involve selecting priority markets, developing marketing channels, and managing budgets to ensure effective campaign performance.

You will collaborate with various teams, including product, sales, and analytics, to shape the player journey from registration to retention. Success in this role means effectively leveraging data to make informed decisions, optimizing marketing efforts, and achieving measurable growth in player engagement and revenue.

Skills that matter here

• marketing strategy: This role requires developing targeted marketing strategies for CIS and LATAM markets.
• media buying: Experience working with internal and external media buying teams is essential for campaign management.
• analytics: You will utilize analytics tools to monitor performance metrics like LTV and ROAS.
• CRM and retention: Understanding player retention strategies and implementing effective communication is crucial.
• team management: You will hire and manage a team to execute marketing initiatives.
• traffic sources: Practical knowledge of various traffic sources like Facebook and ASO is necessary.

Who this role suits

• A marketing leader with over 5 years of experience, particularly in the gambling sector.
• Someone who thrives in a fully remote environment and can effectively manage teams across different time zones.
• A data-driven decision-maker who is comfortable with A/B testing and cohort analysis.
• An individual with strong negotiation skills and experience working with CPA and RevShare models.

From the employer

Responsibilities

• Choose priority markets and channels, form marketing strategy for CIS and LATAM.
• Validate hypotheses and make data-driven decisions (A/B tests, cohort analysis).
• Develop paid channels: Facebook, in-app, ASO, Moloco, context, SEO/SEM, social networks, and other sources.
• Work with internal media buying and external teams: test combinations, control quality, scale effective campaigns.
• Find, connect, and manage webmasters and partners, negotiate terms.
• Work with CPA, RevShare, and Hybrid models.
• Set up Scaleo, Keitaro, and similar systems: postbacks, integrations, attribution, pixels, BI reporting.
• Plan and allocate budget based on ROI, coordinating with CFO.
• Control CPA/CPI, LTV, retention, payback period, ROAS.
• Monitor partner accruals and reconciliations, traffic quality, and fraud.
• Form positioning and offers for different segments and markets in CIS and LATAM.
• Develop email, push, Telegram, and other channels.
• Build player journey from registration to first and repeat deposits: segmentation, trigger chains, reactivation.
• Hire, train, and manage employees and contractors.
• Build marketing collaboration with product, sales, analytics, payments, and development.

Requirements

• 5+ years in marketing, including 2+ years in gambling (iGaming, betting, casinos, lotteries).
• Experience managing budgets and building marketing strategies.
• Experience working with CIS and/or LATAM markets.
• Practical understanding of Facebook, in-app, ASO, Moloco, and other traffic sources.
• Experience working with media buying teams (internal and external) and partner traffic.
• Knowledge of CPA, RevShare, Hybrid models and experience negotiating with partners.
• Experience with trackers and partner platforms (Scaleo, Keitaro or similar): postbacks, integrations, attribution.
• Understanding of metrics: LTV, Retention, payback, ROAS, traffic quality.
• Analytics: Excel/Google Sheets, BI systems (Tableau, GA, Mixpanel, Amplitude or similar).
• Knowledge of gambling marketing specifics: advertising restrictions, anti-fraud, player typology.
• Experience in CRM and retention: trigger communications, reactivation, bonus mechanics.
• Understanding how to work with retention and experience making real contributions to its growth (metrics, hypotheses, experiments, results).
• Experience hiring and managing a team.

Conditions

• Competitive compensation, commensurate with experience and results.
• Real impact: you shape the strategy of a fast-growing project and are responsible for the outcome.
• Strong team of product, analytics, development, payments, and support.
• Fully remote format.
• Launching and scaling directions in CIS and LATAM.