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Role in brief
iGaming is looking for a Chief Marketing Officer to enhance brand presence and drive product growth through innovative marketing strategies. Candidates with a strong iGaming background and experience in retention and analytics are encouraged to apply.
About the role
In this role, you will be responsible for developing and scaling the brand while launching and optimizing marketing campaigns. You will collaborate closely with product, CRM, and analytics teams to influence product growth and performance.
Success in this position requires a solid understanding of retention strategies, player lifecycle management, and performance marketing. You will need to be comfortable implementing unconventional ideas and working in a fast-paced environment.
Skills that matter here
- retention: This role requires a strong understanding of retention strategies to enhance player engagement.
- CRM: You will work with CRM systems to manage player relationships throughout their lifecycle.
- analytics: Strong analytics skills are necessary to manage KPIs and assess marketing effectiveness.
- performance marketing: Experience in performance marketing is crucial for optimizing campaigns and driving growth.
Who this role suits
- Candidates should have a solid background in iGaming, particularly in online casinos.
- A data-driven mindset is essential for analyzing performance and making informed decisions.
- You should thrive in fast-paced environments and be comfortable with innovative, unconventional marketing strategies.
From the employer
Responsibilities
- Develop and scale the brand.
- Launch and optimize marketing campaigns.
- Work with product, CRM, and analytics.
- Influence growth and performance of the product.
- Implement unconventional ideas with a media personality from the industry.
Requirements
- Experience in iGaming / online casino.
- Understanding of retention, CRM, and player lifecycle.
- Strong analytics and KPI management.
- Experience with performance/growth marketing.
- Ability to work in a fast-paced environment and generate hypotheses.
Questions about this role
Is this position remote?
Yes, this role is remote.
What level of experience is required for this role?
This is a C-level position, requiring significant experience in iGaming.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.
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