Senior Employer Branding and Communication Specialist

About the role

This role focuses on developing VBET's employer brand to attract talent in the competitive iGaming and Tech sectors. The specialist will work with HR and Marketing teams to define the company's Employee Value Proposition (EVP) and translate it into compelling content across multiple channels. This includes creating a content strategy for career websites, social media, and internal communications, as well as managing the company's presence on employer review platforms like LinkedIn and Glassdoor.

A key part of the job involves executing employer branding campaigns for critical vacancies and generating diverse content. This content ranges from employee stories, interviews, and articles to video materials, aiming to showcase the company culture and opportunities. The specialist will also be responsible for establishing and nurturing brand ambassador programs among current employees to amplify authentic voices.

Success in this position is measured by the ability to strategically enhance VBET's HR brand visibility and appeal. This involves a strong analytical approach to monitor HR brand metrics, assess audience engagement with content, and evaluate the effectiveness of candidate attraction channels. The goal is to ensure VBET can consistently attract high-caliber professionals globally.

Skills that matter here

• Employer Branding: This role is central to developing and executing the company's employer branding strategy to attract talent.
• Content Marketing: The specialist will create and manage a content plan across various platforms to promote the company's HR brand.
• Communications: The role involves crafting internal and external communications to convey the company's EVP and culture.
• Copywriting: Strong copywriting skills are essential for creating engaging stories, articles, and campaign materials.
• Storytelling: The specialist will use storytelling to highlight employee experiences and company culture.
• Analytics: This role requires an analytical approach to track HR brand metrics and evaluate campaign effectiveness.

Who this role suits

• A person with a proven track record in employer branding or content marketing, particularly within fast-paced industries.
• Someone who enjoys crafting narratives and producing diverse digital content to engage target audiences.
• An individual who is data-driven and uses metrics to refine strategies and improve outcomes.
• A professional who thrives in a fully remote, international team environment and can work autonomously.

From the employer

• Develop and enhance the company's EVP in collaboration with HR and Marketing teams.
• Create a content plan for the career website, social media, internal communications, and employer review platforms.
• Launch employer branding campaigns for key and hard-to-fill vacancies.
• Manage the company's content and positioning on LinkedIn, Glassdoor, and other platforms.
• Create employee stories, interviews, articles, video content, and other materials.
• Develop brand ambassador programs among employees.
• Analyze HR brand metrics, audience engagement, and the quality of candidate attraction channels.

• 5+ years of experience in Employer Branding, Content Marketing, or Communications.
• Experience in developing and implementing EVP and content strategy.
• Strong copywriting, storytelling, and digital content creation skills.
• Experience with Glassdoor, DOU, LinkedIn, and other employer branding platforms.
• Analytical approach and ability to work with metrics.
• English at C1 level.
• Russian or Ukrainian at native level.
• Experience in iGaming is a mandatory advantage.

• Fully remote work.
• International team.
• Opportunity to influence the company's global HR brand.
• Work with iGaming and Tech markets.
• Participation in large-scale employer branding projects.