Art Director (Photo Production)

About the role

This Art Director will lead the creative vision for photo production within BrainRocket's advertising campaigns, with a specific emphasis on iGaming-related content. The role requires guiding assigned artists and overseeing projects from concept through to final product, ensuring all imagery resonates with a global audience. A key aspect involves directing large-scale photo shoots that feature people-focused scenes, creating promotional creatives designed for high conversion.

The position involves implementing AI-driven tools into the production workflow to enhance various stages, from conceptualization to asset optimization. The Art Director will be responsible for managing multiple tasks, prioritizing effectively, and conducting quality control on graphic materials. This includes providing expert direction on high-end retouching to achieve a polished, premium look that remains realistic.

Success in this role means consistently delivering compelling visual content that captures the excitement of the iGaming world while maintaining a "realistic" aesthetic over an "over-photoshopped" one. It also involves fostering a positive team environment, mentoring artists, and continuously identifying process improvements to enhance efficiency and output quality.

The annual salary for this role ranges from $27,000 to $42,000 USD.

Skills that matter here

• photo production: This role is centered on leading and directing large-scale photo productions for advertising campaigns, especially those with people-focused scenes.
• advertising visuals: The Art Director will create high-converting promotional creatives specifically for advertising campaigns in the iGaming sector.
• AI-driven tools: The role involves integrating AI tools into the production workflow to enhance conceptualization, background generation, and asset optimization.
• High-End Retouching Oversight: Expert direction on retouching is required to ensure a polished, premium look while maintaining a realistic aesthetic.
• directing human subjects: A core responsibility is directing human subjects in lifestyle or narrative contexts for cinematic and relatable portrayals.
• graphic design production: The role requires understanding industry-standard practices, tools, and workflows related to graphic design production.

Who this role suits

• A leader with a proven track record in professional photo/visual production, specifically creating advertising campaigns centered around people-focused scenes.
• Someone adept at scripting and directing complex, story-driven visual scenes that blend reality with imaginative concepts.
• An individual who can provide expert direction on high-end retouching, aiming for a polished yet realistic aesthetic.
• A person capable of managing multiple tasks, prioritizing effectively, and inspiring a diverse team of artists and graphic designers.

From the employer

• Leading the projects from the art side and leading the assigned artists;
• Lead the creative direction for large-scale photo productions that capture the excitement of the iGaming world, ensuring all imagery resonates with a diverse global audience;
• Lead the implementation of AI-driven tools into the production workflow to enhance conceptualization, background generation, or asset optimization;
• Helping create all necessary materials for the project from the concept phase until the final product;
• Managing multiple tasks simultaneously, prioritizing tasks, and adjusting schedules as needed;
• Reviewing graphic materials to assess their validity and appropriateness;
• Quality control, identifying work process improvements;
• Be a role model for the team and create a healthy and positive vibe.

• Minimum 3+ years of industry experience working with creative teams within a studio, preferably in photo production and advertising visuals;
• A proven track record in professional photo/visual production is essential; specifically, we are looking for an Art Director experienced in creating advertising campaigns centered around people-focused scenes;
• Oversee the creation of "staged fantasies"—scripting and directing complex, story-driven visual scenes that blend reality with imaginative concepts;
• High-End Retouching Oversight: Provide expert direction on retouching to ensure a polished, premium look while maintaining a "realistic" rather than "over-photoshopped" aesthetic;
• Expertise in directing human subjects in lifestyle or narrative contexts that avoid "high-fashion" tropes, focusing instead on realistic, relatable, yet cinematic portrayals;
• Understanding of industry-standard practices, tools, pipelines, workflows, technical budgeting, and challenges of graphic design production;
• Strong aesthetic skills with the ability to lead, inspire, grow, and motivate a diverse team of artists and graphic designers;
• Attention to visual details;
• Ability to meet deadlines and collaborate with a team;
• Advanced level of English.

• Modern office in New Belgrade;
• 24 vacation days annually;
• 6 sick days without a medical certificate;
• Premium Health Insurance (coverage up to 5,000 EUR annually);
• Special occasion gifts: birthday, wedding, newborn;
• Learning & Development budget (for conferences, courses, and certifications);
• Corporate events: international parties, team buildings, activities;
• Career growth opportunities in a fast-growing company;
• Relocation package for international candidates (if you're not in Serbia);
• Sports package (FitPass membership);
• Language classes: Serbian & English (company-covered).