Team Lead / Head of Retention
Remote
head
4 months ago
full-time
quality 7.5/10
- Develop CRM strategies including segmentation and lifecycle management.
- Plan and launch CRM campaigns across multiple channels.
- Optimize onboarding and retention flows.
- Manage bonus and promo mechanics.
- Create and maintain CRM content calendars.
- Analyze CRM metrics and conduct A/B testing.
- Coordinate with design, copywriters, BI, and tech teams.
- Report on CRM effectiveness and suggest optimizations.
- Experience in CRM within iGaming.
- Experience with tier 2 and tier 3 geographies.
- Strong product logic and understanding of LTV and retention.
- Knowledge of CRM platforms like Customer.io.
- Data analysis skills.
- Ability to build hypotheses and conduct A/B testing.
- Systematic approach and decision-making skills.
- Competitive salary discussed during the interview.
- Stable bi-weekly salary payments.
- Flexible work schedule (5/2 with flexible start).
- 20 working days of vacation, 4 days off.
- Fully paid sick leave/vacation.
- Partial compensation for education/medical after probation.
- Remote work.
- Access to MyBook corporate library.
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