SEO Specialist (iGaming)

About the role

The SEO Specialist will be responsible for crafting and implementing comprehensive SEO strategies specifically for iGaming products, targeting various geographic markets. This involves identifying new growth opportunities, maintaining existing search rankings, and scaling profitable player acquisition channels. The role emphasizes a product-oriented approach, requiring the specialist to justify decisions with data and develop actionable hypotheses to drive search performance.

A core part of the role involves in-depth analysis across several areas, including competitor landscapes, Search Engine Results Pages (SERP), semantic analysis, and backlink profiles. The specialist will also oversee technical SEO aspects, conducting audits, managing indexing, and optimizing site infrastructure. Success in this position means achieving top search rankings and establishing profitable connections for the company's iGaming offerings.

The role operates within a supportive environment with minimal bureaucracy, providing resources and autonomy to test new ideas quickly. The specialist will collaborate with content, design, and development teams by setting clear tasks, and will continuously analyze the ROI of implemented solutions by tracking positions and traffic. This position is fully remote, offering flexibility in work arrangements.

The starting salary for this role is $1500 USD per month, with no upper limit specified.

Skills that matter here

• SEO: This role requires developing and managing comprehensive SEO strategies for iGaming products across various geographic regions.
• iGaming: Experience in the iGaming sector is a mandatory requirement, as the role focuses exclusively on this niche.
• Technical SEO: The specialist will conduct audits, manage indexing, and perform technical optimizations to improve search visibility.
• Ahrefs: Proficiency with Ahrefs is necessary for competitor analysis, backlink profile evaluation, and keyword research.
• Google Search Console: This tool will be used for monitoring site performance, identifying indexing issues, and understanding search queries.

Who this role suits

• A person with demonstrable experience in iGaming SEO, who understands the unique regulatory and competitive landscape.
• Someone who thrives with autonomy, able to independently develop and execute SEO strategies for different geographic markets.
• An analytical individual who uses data to support decisions and generate hypotheses for improving search performance.
• A proactive specialist who can set clear tasks for cross-functional teams like content, design, and development.

From the employer

🔹Develop and manage SEO strategies for various GEOs (current + new project launches).

🔹Identify growth opportunities, maintain positions, and scale profitable connections.

🔹Conduct in-depth analysis: competitors, SERP, semantics, backlink profiles.

🔹Handle Technical SEO: audits, indexing, technical optimization.

🔹Build effective link-building strategies.

🔹Set clear tasks for content, design, and development.

🔹Analyze: positions, traffic, and ROI of solutions.

🔹Experience in SEO for iGaming — must have.

🔹Deep understanding of the niche specifics.

🔹Experience in independently assembling and implementing strategies for different GEOs.

🔹Strong foundation: Technical SEO, semantics, link building.

🔹Proficient in Ahrefs, Google Search Console, and key SEO software.

🔹Product-oriented approach: ability to argue decisions with data and generate actionable hypotheses.

🔹Freedom and speed: minimal bureaucracy, maximum resources for testing.

🔹Great environment: strong SEO team and experienced leads ready to share expertise. Your ideas are tested immediately.

🔹100% Remote: work from any location (5/2 schedule).

🔹Flexibility: convenient options for registration and payments.