SEO Specialist / VBET

Key Responsibilities

• Collect, expand, cluster, and regularly update semantic cores.
• Maintain the quality and completeness of semantic cores by removing duplicates and irrelevant queries.
• Map keywords to existing landing pages and identify opportunities for new pages.
• Set up and maintain projects in rank-tracking tools.
• Work with SEO abuse-related issues and identify potential risks to project performance.
• Analyze competitors, including website structure, page types, content, and keyword targeting.
• Perform on-page and internal SEO optimization of projects.
• Prepare recommendations for creating, expanding, merging, or updating landing pages.
• Optimize meta tags, headings, content blocks, and internal linking.
• Develop content plans together with the Content team.
• Create and manage tasks for content, meta tag, and page structure updates.
• Analyze backlink profiles of both own projects and competitors.
• Prepare regular SEO reports with key findings, results, and next steps.
• Check implemented SEO changes and evaluate their impact on project performance.
• Participate in launching new websites and SEO projects.

Experience Requirements

• 2+ years of hands-on SEO experience.
• Experience in iGaming, gambling, casino, sportsbook, or affiliate projects.
• Experience working with commercial websites, preferably in competitive niches.
• Experience with keyword research, clustering, competitor analysis, and on-page SEO.
• Understanding of technical SEO fundamentals and website architecture.
• Experience working with content teams and preparing SEO tasks.
• Basic understanding of link-building and backlink profile analysis.
• Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Serpstat, SE Ranking, or similar.
• Ability to analyze SEO performance and make data-driven recommendations.

Nice-to-Have

• Experience working with international GEOs.
• Experience participating in new website launches.
• Familiarity with multilingual SEO and hreflang.
• Experience with Jira, Notion, Asana, or similar project-management tools.