SEO Specialist / VBET

About the role

As an SEO Specialist at VBET, you'll be integral to optimizing multiple iGaming projects. Your responsibilities will include managing semantic cores, conducting keyword mapping, and performing on-page SEO to enhance project visibility and performance.

You will collaborate closely with the content team to develop effective content strategies and manage SEO tasks. Success in this role means delivering data-driven recommendations and consistently improving the SEO performance of the company's projects.

Skills that matter here

• SEO: This role requires solid hands-on SEO experience to optimize various iGaming projects.
• Google Search Console: You will use this tool to track and analyze website performance.
• Google Analytics: Data analysis using this tool will inform your SEO strategies.
• Ahrefs: You will leverage Ahrefs for competitor analysis and backlink profile assessments.
• SEMrush: SEMrush will be utilized for keyword research and tracking project performance.
• Content collaboration: Working with the content team is essential for developing and executing SEO plans.

Who this role suits

• Has over two years of hands-on SEO experience, particularly in competitive niches.
• Possesses a solid understanding of technical SEO and website architecture.
• Enjoys collaborating with content teams to enhance project outcomes.
• Demonstrates analytical skills to evaluate SEO performance and make data-driven decisions.

From the employer

Key Responsibilities

• Collect, expand, cluster, and regularly update semantic cores.
• Maintain the quality and completeness of semantic cores by removing duplicates and irrelevant queries.
• Map keywords to existing landing pages and identify opportunities for new pages.
• Set up and maintain projects in rank-tracking tools.
• Work with SEO abuse-related issues and identify potential risks to project performance.
• Analyze competitors, including website structure, page types, content, and keyword targeting.
• Perform on-page and internal SEO optimization of projects.
• Prepare recommendations for creating, expanding, merging, or updating landing pages.
• Optimize meta tags, headings, content blocks, and internal linking.
• Develop content plans together with the Content team.
• Create and manage tasks for content, meta tag, and page structure updates.
• Analyze backlink profiles of both own projects and competitors.
• Prepare regular SEO reports with key findings, results, and next steps.
• Check implemented SEO changes and evaluate their impact on project performance.
• Participate in launching new websites and SEO projects.

Experience Requirements

• 2+ years of hands-on SEO experience.
• Experience in iGaming, gambling, casino, sportsbook, or affiliate projects.
• Experience working with commercial websites, preferably in competitive niches.
• Experience with keyword research, clustering, competitor analysis, and on-page SEO.
• Understanding of technical SEO fundamentals and website architecture.
• Experience working with content teams and preparing SEO tasks.
• Basic understanding of link-building and backlink profile analysis.
• Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Serpstat, SE Ranking, or similar.
• Ability to analyze SEO performance and make data-driven recommendations.

Nice-to-Have

• Experience working with international GEOs.
• Experience participating in new website launches.
• Familiarity with multilingual SEO and hreflang.
• Experience with Jira, Notion, Asana, or similar project-management tools.