Senior SEO Specialist

About the role

In this role, you will develop and execute an SEO strategy aimed at increasing organic traffic and boosting registrations in the competitive iGaming sector. Your work will involve advanced techniques, including Black Hat and Grey Hat SEO, as well as link building and managing technical SEO aspects.

You will operate in a fully remote environment, enjoying a high level of autonomy to influence SEO direction and test new strategies. Success will be measured by your ability to grow traffic and achieve business metrics, all while navigating complex SEO challenges specific to the CIS markets.

Skills that matter here

• SEO: You will create and implement strategies to enhance organic traffic.
• iGaming: Experience in iGaming is crucial for understanding the competitive landscape.
• Black Hat SEO: Utilizing Black Hat techniques will be part of your strategy development.
• Grey Hat SEO: You will employ Grey Hat methods to optimize search performance.
• link building: Link building will be a significant focus in your responsibilities.
• technical SEO: You will manage technical aspects of SEO, such as indexing and redirects.

Who this role suits

• A candidate with a strong analytical mindset who enjoys testing hypotheses.
• Someone experienced in the iGaming sector with a focus on SEO strategies.
• An independent worker who thrives in a remote setting with a high degree of autonomy.
• A professional comfortable with both conventional and unconventional SEO techniques.

From the employer

Responsibilities

• Develop and implement SEO strategy for organic traffic growth;
• Promote commercial queries and increase registrations and FTD;
• Work with Black Hat / Grey Hat SEO, PBN, drop domains, link building, and parasitic SEO;
• Manage mirrors, redirects, domain migrations, and indexing;
• Analyze competitors, test hypotheses, and work with search engine penalties;
• Automate SEO processes and find new growth points.

Requirements

• 2+ years of experience in SEO;
• Practical experience in promoting projects in iGaming / Casino / Gambling / Betting;
• Strong understanding of SEO in Yandex, experience with CIS markets;
• Practical experience with Black Hat / Grey Hat SEO, PBN, drop domains, and link strategies;
• Understanding of technical SEO, indexing, redirects, and working with penalties;
• Experience in scaling organic traffic and focus on business metrics.

Conditions

• Fully remote work, 5/2 schedule;
• Competitive income, discussed individually;
• Opportunity to influence SEO strategy and build the direction almost from scratch;
• High degree of autonomy, quick decisions, and space for testing hypotheses.