Senior SEO On-page Manager (ES/LATAM)

About the role

This role involves taking full ownership of SEO for key Spanish and LATAM domains, from defining yearly optimization plans to executing OKR-level initiatives. The Senior SEO On-page Manager will be accountable for turning strategy into measurable results, including leading large-scale website relaunches, designing site architectures, and optimizing commercial pages. Success in this position means demonstrating tangible improvements in traffic and rankings for the assigned domains.

The position requires a strong technical SEO background, including expertise in crawlability, indexation, and structured data, with hands-on troubleshooting in WordPress. Candidates should be adept at using standard SEO tools like Google Search Console and Ahrefs, and comfortable with AI tools for data analysis, content briefing, and automation. This role also involves running structured monitoring routines, strengthening E-E-A-T signals, and staying current with AI Search developments.

Beyond technical skills, the manager will be responsible for clear communication with content, design, and development teams, ensuring their output aligns with SEO goals. They will also present roadmaps and results to market leadership and may mentor junior team members. This is a self-directed role for someone who can proactively identify and resolve issues, driving projects to completion without constant oversight.

Skills that matter here

• SEO: This role requires comprehensive SEO expertise, covering on-page, technical, and strategic aspects to drive organic growth for iGaming affiliate sites.
• iGaming: Direct experience in the iGaming affiliate sector is mandatory, as the role focuses on optimizing websites within this specific industry.
• Google Search Console: Proficiency with Google Search Console is essential for monitoring performance, identifying issues, and experimenting with new AI features.
• Ahrefs: Ahrefs will be used for competitive analysis, keyword research, link audits, and informing internal linking strategies.
• WordPress: Hands-on experience with WordPress is necessary for troubleshooting technical and on-page issues, including plugin and structured data updates.
• AI tools: The role requires active use of LLM agents and coding assistants (e.g., Claude, ChatGPT) for automating SEO tasks, data analysis, and content briefings.

Who this role suits

• A person with a proven track record of owning and successfully growing at least one domain's traffic and rankings end-to-end.
• Someone who has led the SEO workstream for at least one full site relaunch or migration, handling architecture analysis and redirect planning.
• An individual who is proactive, self-directed, and reliable, capable of identifying and resolving problems independently.
• A candidate with native-level Spanish and excellent English, possessing a deep understanding of the Spanish and LATAM search markets and their regulatory context.

From the employer

Your Tasks Await:

• Take full ownership of key domains in the Spanish market: define and execute yearly sitewide optimisation plans, domain recovery action plans, and OKR-level initiatives from strategy to implementation.
• Act as the SEO project owner for your domains: you are accountable for turning strategy into shipped, measurable work - on schedule, within scope, and with post-launch results to show for it.
• Lead the SEO side of large-scale website relaunches and migrations: inherited architecture analysis, domain and URL mapping, redirect planning, top navigation and footer strategy, and pre-launch crawlability reviews of key pages.
• Design and improve site architectures and internal linking strategies: folder-level linking audits, linking plans based on traffic and referring-domain data, sidebar and guide-page link curation, and cross-network linking between portfolio domains.
• Optimise commercial money pages end to end (homepages, bonus, payments, live/instant-withdrawal and no-registration pages): content, layout, toplists, conversion elements, and on-page SEO.
• Plan and launch new content hubs and sections (e.g. review hubs, informational guide sections by expert authors) and monitor their post-launch performance at defined checkpoints.
• Run structured monitoring routines: weekly ranking ups & downs, monthly performance reports with findings and action plans, and continuous competitor and operator watch.
• Strengthen E-E-A-T signals across projects: real expert author profiles, author page quality checks, review methodology and trust pages.
• Design and run SEO experiments and stay ahead of the curve on AI Search: testing new Google Search Console AI features, PAA/Q&A implementations, and SEO title guidelines for Google Search, News and Discover.
• Work AI-first: use LLM agents and coding assistants (e.g. Claude Code, Cursor) connected to our data stack (Ahrefs, Search Console, rank trackers, internal tracking tools, WordPress) to automate monitoring routines, internal linking audits, content briefings and QA checks - and build reusable workflows the rest of the team can adopt.
• Troubleshoot technical and on-page issues hands-on in WordPress (plugin/meta issues, lastmod and structured data updates, broken elements) and escalate/verify fixes with the tech team.
• Set up and maintain rank tracking and reporting across a multi-domain Spanish/LATAM portfolio; flag and follow up data issues in our internal tracking tools.
• Evaluate underperforming or dormant domains and drive rebuild/repurpose decisions.
• Write clear briefings for content, design and development teams, review their output with final QA checks before go-live, and work in conjunction with the Off-Page SEO, Product and Content teams.
• Present your roadmap, results and strategic recommendations directly to market leadership; you represent SEO in cross-team decisions.
• Mentor and provide guidance to Junior members of the team, reviewing their work and elevating their skills.

Your Profile:

• 5+ years of hands-on On-page and technical SEO experience. iGaming/affiliate experience is a must - please do not apply without it.
• You have owned at least one domain end to end (strategy, execution, results) and can walk us through it: what you decided, what you shipped, and what happened to its traffic and rankings.
• You have led the SEO workstream of at least one full site relaunch or migration - architecture analysis, URL mapping, redirects, pre/post-launch QA. This is a core requirement, not a nice-to-have.
• A track record you can show with numbers: recovered or grown ranking clusters, launched sections that captured traffic, migrations that held their visibility.
• Native-level Spanish and excellent English; deep understanding of the Spanish and LATAM search markets and their regulatory context.
• Strong technical SEO: crawlability, indexation, structured data, lastmod/sitemap hygiene, and confident debugging inside WordPress.
• Fluent with the standard toolset: Google Search Console, Ahrefs, enterprise rank trackers, crawlers, and internal tracking and reporting tools.
• Hands-on with AI in your daily workflow: you already use LLM tools and agents (Claude, ChatGPT, Claude Code or similar) to analyse data, draft briefings, audit sites and automate repetitive SEO tasks - and you can show concrete examples of time saved or quality gained.
• Comfort with the terminal, APIs/MCP integrations and light scripting (bash, Python, WP-CLI) is a strong plus.
• Strong internal linking and site architecture instincts, backed by data (traffic, referring domains, ranking clusters).
• Solid grasp of E-E-A-T and content quality signals, and how to build them into affiliate sites (real authors, methodology pages, trust elements).
• Curious and current on AI Search as a channel: actively experiments with how ChatGPT, Gemini, Copilot, Claude and Perplexity surface content, and translates findings into daily work.
• Structured communicator: writes clear briefings for devs, designers and writers, and concise reports for stakeholders and leadership.
• Proactive, self-directed and reliable - identifies problems (a broken plugin, a data gap, a lost ranking cluster) and drives them to resolution without being asked.
• Experience mentoring or guiding junior SEOs - a strong plus.
• Engaged with the SEO community (conferences, panels, publications) - a plus.

We Offer You:

• Work/life balance: flexible working hours, remote work.
• Flexibility: work from our Berlin/ Varna office, from home or anywhere in the world.
• Full-time or freelance.
• Office life: dog- and cat-friendly office, open door policy, individual responsibilities, results-driven mentality.
• Development: regular feedback, coaching, educational resources, career development opportunities.
• Remuneration: attractive salary, remote working subsidy, regular appraisal.
• Culture: growing team, highly motivated professionals from different cultural backgrounds, regular team events.
• Additional benefits based on location.