Senior Sponsorships Activation Specialist
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Role in brief
Kaizen Gaming is seeking a Senior Sponsorships Activation Specialist to enhance brand engagement for Betano in Denmark. This role focuses on managing sponsorships, data analysis, and event management. Candidates with a marketing background and strong relationship skills should apply.
About the role
In the role of Senior Sponsorships Activation Specialist at Kaizen Gaming, you will be instrumental in designing and implementing Betano's sponsorships program. Your focus will be on enhancing brand awareness and engagement within the Danish market by developing innovative activation plans and managing relationships with external stakeholders.
You will work closely with the Country Manager to oversee the execution of contractual rights and ensure the successful delivery of sponsorship activations. Additionally, your analytical skills will be crucial in assessing the return on objectives and managing the sponsorship activation budget effectively.
Skills that matter here
- marketing: This role requires a solid foundation in marketing principles to develop and execute effective sponsorship strategies.
- event management: You will be responsible for managing events and hospitality programs as part of the sponsorship activation.
- data analysis: Analyzing data to track sponsorship KPIs and assess performance is a key responsibility.
Who this role suits
- A professional with a background in marketing or event management.
- Someone who excels in building relationships and has strong communication skills.
- A detail-oriented individual with commercial acumen and analytical thinking.
- A team player who is reliable, responsible, and willing to travel as needed.
From the employer
Responsibilities
- Design annual activation plan with the Country Manager, contributing creative and innovative ideas to build brand awareness, drive engagement, and promote experiences.
- Act as main point of contact with external stakeholders of the sponsorships portfolio.
- Manage the delivery of contractual rights, including contract oversight and activation execution, to maximize the value of current partnerships.
- Lead the hospitality program in close cooperation with the KAM-team.
- Gather and analyse data to regularly update sponsorships’ KPIs and assess the return on objectives (ROO).
- Create report presentations for internal weekly updates.
- Control the sponsorship activation budget.
- Assess sponsorship proposals to identify further opportunities for the brand.
- Liaise with rights holders to guarantee the right execution of the annual activation plan.
- Assist in various marketing related activities delegated by the Country Manager or Marketing Manager.
Requirements
- Relevant education, for example in marketing or event management.
- Minimum 2-3 years experience with activation, events and/or networking.
- Excellent command of English.
- Strong relationship-building skills.
- Commercial acumen, analytical and innovative skills, and attention to detail.
- Outstanding written and verbal communication.
- A sense of responsibility, reliability, and a proven ability to work well within a team.
- Professional appearance, and a willingness to travel and work outside of regular office hours when needed.
Conditions
- Hybrid way of working.
- A buddy will support you with your onboarding.
- Competitive pay and bonus scheme.
- Private health insurance for you and your family.
- Developmental 360° feedback framework.
Questions about this role
What is the remote policy?
The position offers a hybrid working model.
What level of experience is required?
Candidates should have a minimum of 2-3 years of experience in activation, events, or networking.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on igamingjobs.