Retention Manager

Responsibilities

• Develop and implement retention strategies
• Manage player lifecycle (onboarding, reactivation, loyalty)
• CRM communications: push / SMS / email / in-app
• Work with bonuses and VIP mechanics
• Segmentation, A/B testing, analytics
• Grow key metrics: Retention, LTV, ARPU

Requirements

• 2+ years of experience in Retention / CRM
• Mandatory experience in iGaming with African regions (focus on Kenya and Tanzania)
• Analytical approach, result-oriented
• English proficiency from B2

Conditions

• Large international holding
• Competitive income (fixed + bonuses)
• Remote format
• Opportunities for growth within the company