Creative Designer
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Role in brief
Opticell is seeking a middle-level Creative Designer for their performance team. This role involves creating engaging static and GIF designs to enhance click-through rates, ideal for candidates skilled in Figma, Photoshop, and animation.
About the role
As a Creative Designer at Opticell, you will focus on producing visually compelling designs that drive engagement across various digital platforms. Your work will include creating both static and animated content tailored to specific campaigns, with an emphasis on continuous testing and adaptation to maximize performance.
You will collaborate within a fully remote setup, allowing for flexibility and autonomy. Success in this role means not only producing high-quality designs but also adapting them for different markets and adhering to advertising guidelines, ensuring your work stands out while complying with industry standards.
Skills that matter here
- Figma: You will use Figma for creating quick templates and organizing design layers efficiently.
- Photoshop: Photoshop will be essential for editing and enhancing your designs.
- GIF animation: Your ability to create GIFs will help highlight key elements in your designs.
- AI tools: Familiarity with AI tools will enable you to generate and edit content rapidly.
Who this role suits
- You are a proactive designer who thrives in a remote work environment.
- You have a keen eye for detail and understand the nuances of design performance in the financial niche.
- You enjoy experimenting with new trends and leveraging various tools to stay ahead in your designs.
- You are comfortable working independently and value a streamlined communication process.
From the employer
Responsibilities
- Create static and GIF designs for Demand Gen and Kayzen: lifestyle, news-style, social proof, education. Continuous testing and rotation are required as creatives have a short lifespan.
- Reskin for new geos: language, currency, flags, local visual codes.
- Work within Google DG / UAC / Unity / Mintegral moderation guidelines: know the limits and maximize output without crossing them.
Requirements
- Proficient in Figma and Photoshop: quick templates, clean layers, fast assembly.
- GIF animation skills: highlights, buttons, accents that catch the eye in feeds.
- Understanding of banner mechanics: hierarchy, gaze movement (hero → trigger → CTA), and why some combinations perform well while others do not.
- Sensitivity to the financial niche: luxury, winning, trust, urgency—packaged to avoid bans.
- Habit of using spy services to bring trends before they appear in briefs.
- Familiarity with AI tools in work, not just theoretical knowledge: Midjourney, Flux, Ideogram, Nano Banana, Photoshop AI for generation and edits; Kling, Runway for quick video.
Conditions
- Fully remote, no offices or unnecessary calls.
- All subscriptions for neural networks are covered by us.
Questions about this role
Is this position remote?
Yes, this role is fully remote with no requirement for office presence.
What level of experience is required?
This position is targeted at middle-level designers.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.