Product Marketing Manager

About the role

This Product Marketing Manager role at Talentgrator is central to how the company's products are presented and adopted within the iGaming industry. The successful candidate will be responsible for crafting product positioning and messaging, defining ideal customer profiles, and developing go-to-market strategies. This involves translating complex product features into clear customer value propositions that resonate with target segments.

A key aspect of this position is collaboration across departments. The Product Marketing Manager will work directly with the Product team on new launches and gather feedback for continuous improvement. They will also partner with Performance Marketing to optimize lead generation funnels and collaborate with Sales to create effective enablement materials, ensuring a cohesive message from product development to customer acquisition.

Success in this role will be measured by the ability to enhance lead quality and conversion rates, specifically from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). The manager will need to demonstrate a strong understanding of B2B funnels and customer journeys, utilizing data to optimize conversion and ensure alignment across Product, Marketing, and Sales teams.

Skills that matter here

• Product Marketing / B2B Marketing: This role requires a background in product marketing or B2B marketing to effectively position and promote Talentgrator's offerings within the iGaming sector.
• GTM: The manager will be responsible for planning and executing go-to-market strategies for new products and features.
• ICP and segmentation: Defining and refining the ideal customer profile and target segments is crucial for effective product messaging and outreach.
• customer research: Conducting customer research, including interviews, will inform product positioning and value proposition development.
• market trends and competitors: Analyzing market trends and competitor activities will help shape strategic product marketing decisions.
• B2B funnels and customer journey: A strong understanding of B2B funnels and the customer journey is necessary to optimize lead quality and conversion.

Who this role suits

• A B2B marketing professional with at least one year of experience in tech, iGaming, fintech, or affiliate sectors.
• Someone who excels at translating technical product features into clear, compelling customer benefits and value propositions.
• An individual who thrives in cross-functional environments, collaborating closely with product, performance marketing, and sales teams.
• A data-driven marketer focused on optimizing conversion rates and improving lead quality throughout the sales funnel.

From the employer

Responsibilities

• Own product positioning and messaging
• Define and refine ICP and target segments
• Plan and execute go-to-market (GTM) strategies
• Work closely with Product team on launches and feedback loop
• Partner with Performance Marketing to build and optimize funnels
• Improve lead quality and conversion (MQL → SQL)
• Create sales enablement materials (decks, use cases, messaging)
• Ensure alignment between Product, Marketing, and Sales

Requirements

• 1+ year in Product Marketing / B2B Marketing
• Background in tech / iGaming / fintech / affiliate
• Proven track record of launching products or features (GTM)
• Define ICP and segmentation
• Develop value proposition and positioning
• Conduct customer research (custdev, interviews)
• Analyze market trends and competitors
• Translate product features into customer value
• Strong understanding of B2B funnels and customer journey
• Ability to work with data and optimize conversion
• Cross-functional collaboration (Product, Performance, Sales)

Benefits

• Competitive salary.
• A friendly and creative atmosphere.
• Opportunities for professional growth and development.
• Flexible working hours and remote work options.