Performance Marketing Specialist
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Role in brief
Talentgrator is hiring a remote Performance Marketing Specialist to manage B2B lead generation through multi-channel paid acquisition campaigns. This role is for someone with at least one year of experience in performance marketing, focused on optimizing CPL/CAC and improving conversion funnels.
About the role
As a Performance Marketing Specialist at Talentgrator, you will be responsible for the full lifecycle of paid acquisition campaigns, from planning and launching to continuous optimization. The primary goal is to generate and scale qualified B2B leads, focusing on key metrics like Cost Per Lead (CPL) and Customer Acquisition Cost (CAC). This involves managing campaigns across various channels, including paid social, retargeting, and display.
A core aspect of this role is data-driven decision-making and continuous improvement. You will analyze campaign performance, conduct A/B testing, and implement hypothesis-driven optimizations to enhance lead quality and pipeline impact. Success in this position means consistently improving conversion rates and ensuring accurate tracking and attribution across all marketing efforts.
This role requires close collaboration with other teams, including Product Marketing, Sales, and Design. You will work together to refine messaging, offers, and conversion funnels. Your expertise in understanding B2B lead generation logic and optimizing landing page performance will be crucial in contributing to the company's growth.
Skills that matter here
- Performance Marketing / Paid Acquisition: This role requires hands-on experience in planning, launching, and optimizing paid campaigns across various digital channels.
- B2B lead generation: A strong understanding of generating qualified business leads and the associated funnel logic is essential for this position.
- paid social, retargeting, display campaigns: You will manage and optimize campaigns across these specific channels to achieve lead generation goals.
- landing pages and conversion funnels: This role involves working to improve the performance and conversion rates of landing pages and the overall funnel.
- analytics and tracking tools: Familiarity with these tools is necessary to monitor campaign performance, ensure correct attribution, and provide insights.
- A/B testing and hypothesis-driven optimization: You will use these methods to continuously improve campaign effectiveness and lead quality.
Who this role suits
- You are a detail-oriented marketer who thrives on analyzing data to drive campaign improvements.
- You are comfortable owning the full lifecycle of paid acquisition campaigns and are proactive in testing new approaches.
- You enjoy collaborating with cross-functional teams to align marketing efforts with sales and product goals.
- You are focused on measurable results, particularly CPL, CAC, and lead quality in a B2B context.
From the employer
Responsibilities
- Own and manage paid acquisition campaigns across key channels.
- Generate and scale qualified leads through performance marketing.
- Optimize campaigns for lead quality, CPL, CAC, and pipeline impact.
- Test new channels, audiences, creatives, and campaign approaches.
- Work closely with Product Marketing Manager on messaging, offers, and funnels.
- Monitor and improve conversion performance across the funnel.
- Ensure correct tracking, attribution, and reporting setup.
- Provide regular performance insights and recommendations for optimization.
Requirements
- 1+ year in Performance Marketing / Paid Acquisition.
- Experience with B2B lead generation.
- Experience with paid social, retargeting, display campaigns.
- Managing multi-channel acquisition campaigns.
- Experience working with landing pages and conversion funnels.
- Familiarity with analytics and tracking tools.
- Strong understanding of B2B lead generation and funnel logic.
- Ability to analyze campaign performance and optimize CPL/CAC.
- Experience with A/B testing and hypothesis-driven optimization.
- Understanding of attribution, tracking, and conversion setup.
- Ability to improve landing page performance and conversion rates.
- Data-driven decision-making.
- Cross-functional collaboration with Product Marketing, Sales, Design.
Benefits
- Competitive salary.
- A friendly and creative atmosphere.
- Opportunities for professional growth and development.
- Flexible working hours and remote work options.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position with flexible working hours.
What level of experience is required for this role?
This is a middle-seniority role requiring at least one year of experience in Performance Marketing or Paid Acquisition.
What are the key skills needed for this position?
Key skills include B2B lead generation, experience with paid social, retargeting, and display campaigns, managing multi-channel acquisition, working with landing pages and conversion funnels, and familiarity with analytics and tracking tools.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on igamingjobs.