Performance Marketing Specialist

Responsibilities

• Own and manage paid acquisition campaigns across key channels.
• Generate and scale qualified leads through performance marketing.
• Optimize campaigns for lead quality, CPL, CAC, and pipeline impact.
• Test new channels, audiences, creatives, and campaign approaches.
• Work closely with Product Marketing Manager on messaging, offers, and funnels.
• Monitor and improve conversion performance across the funnel.
• Ensure correct tracking, attribution, and reporting setup.
• Provide regular performance insights and recommendations for optimization.

Requirements

• 1+ year in Performance Marketing / Paid Acquisition.
• Experience with B2B lead generation.
• Experience with paid social, retargeting, display campaigns.
• Managing multi-channel acquisition campaigns.
• Experience working with landing pages and conversion funnels.
• Familiarity with analytics and tracking tools.
• Strong understanding of B2B lead generation and funnel logic.
• Ability to analyze campaign performance and optimize CPL/CAC.
• Experience with A/B testing and hypothesis-driven optimization.
• Understanding of attribution, tracking, and conversion setup.
• Ability to improve landing page performance and conversion rates.
• Data-driven decision-making.
• Cross-functional collaboration with Product Marketing, Sales, Design.

Benefits

• Competitive salary.
• A friendly and creative atmosphere.
• Opportunities for professional growth and development.
• Flexible working hours and remote work options.