Product Management Lead, Growth

About the role

This Product Management Lead role focuses on driving growth for Dicey, Magic Eden's new crypto casino and sportsbook. The position involves setting the multi-quarter vision for acquisition, activation, retention, and monetization, and making key prioritization decisions. It requires building an experimentation engine with the necessary tooling, frameworks, and analytics infrastructure to support rapid testing.

A core part of the role is leading product initiatives for user acquisition, including referrals, partner integrations, paid landing pages, and viral loops, in close collaboration with growth marketing. The lead will also optimize the activation funnel, focusing on wallet-based onboarding, first-time depositor (FTD) conversion, and initial bet placement to engineer significant improvements.

Success in this position means designing systems for player retention and re-engagement, such as bonus engines, loyalty programs, and lifecycle campaigns. The role also involves establishing the data foundation by defining key metrics like funnel performance, cohort retention, and LTV/CAC, and creating dashboards to guide growth decisions for the broader team. This is a hands-on role, requiring direct involvement in writing specifications and analyzing data.

Skills that matter here

• Growth Strategy: This role owns defining the multi-quarter vision for acquisition, activation, retention, and monetization for the new crypto casino and sportsbook.
• Experimentation: The lead is responsible for building the tooling, decision frameworks, and analytics infrastructure to run a high-velocity testing program.
• Acquisition: This position leads product aspects of referrals, partner integrations, paid landing pages, and viral loops to drive new users.
• Retention: The role designs systems and product surfaces, including bonus engines and loyalty mechanics, to convert first-time depositors into repeat players.
• Data Analysis: The lead defines key metrics, retention curves, and LTV/CAC, and is expected to work directly with data, including running SQL queries.
• Product Management: The role requires at least 6 years of product management experience, with a focus on growth at consumer startups, and involves writing product requirement documents (PRDs).

Who this role suits

• A product manager with a proven track record of driving growth in consumer-facing startups, particularly with experience in referrals, lifecycle management, and onboarding funnels.
• Someone who is highly analytical, comfortable working directly with data, and capable of defining key metrics and building dashboards.
• An individual who thrives in a fast-paced, startup environment, with a strong bias for execution and a hands-on approach to problem-solving and shipping products.
• A professional who can articulate specific experiments and product decisions that have significantly contributed to a company's growth.

From the employer

What You'll Do

• Own growth strategy and roadmap: Define the multi-quarter vision spanning acquisition, activation, retention, and monetization. Make the prioritization calls on where to invest and what not to do.
• Build the experimentation engine: Stand up the tooling, decision frameworks, and analytics infrastructure needed to run a high-velocity testing program.
• Drive acquisition surfaces: Lead the product side of referrals, partner integrations, paid landing pages, and viral loops. Partner closely with growth marketing on performance channels, SEO, and lifecycle.
• Crack the activation funnel: Obsess over wallet-based onboarding, FTD conversion, and first bet placement. Identify the highest-leverage moments and engineer step-change wins.
• Retain and re-engage: Design the systems and product surfaces, bonus engines, loyalty mechanics, lifecycle campaigns, that turn first-time depositors into repeat players.
• Set the data foundation: Define the funnel metrics, cohort retention curves, LTV/CAC, and dashboards that the broader team runs growth decisions off of.
• Execute at startup speed: Write your own specs, run your own SQL, and ship. You are a player-coach, not a manager-of-managers.

What You Bring

• 6+ years of product management experience with at least 3 years focused on growth at a high-velocity consumer startup. You've personally owned a meaningful piece of a company's growth story — and can articulate exactly which experiments and product bets drove the curve.
• A proven growth toolkit: hands-on experience with referrals, lifecycle, onboarding funnels, incentive design, and experimentation infrastructure. You've shipped enough to know what actually moves the needle vs. what looks good in a deck.
• Raw analytical horsepower: you work directly with the data and don't wait for someone else to tell you what it says.
• A bias for execution: you're not a manager who hires expertise. You roll up your sleeves, write the PRD, and unblock engineering yourself.

What You Get

• A foundational seat in a 0-to-1 build of a category-defining product, with one of crypto's best-funded teams (Sequoia, Paradigm, Electric Capital, Lightspeed).
• Competitive base salary, equity, and token allocation.
• Cash bonus eligibility tied to company performance.
• Fully remote, flexible PTO.
• Comprehensive health, dental, and vision plans.
• Wellness and work-from-home allowance.
• 401(k) for US employees.