Influencer Marketing Manager
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Role in brief
INPUT.global, a PR agency, seeks an Influencer Marketing Manager to identify, onboard, and manage iGaming and crypto content creators. This role focuses on launching campaigns, analyzing performance metrics like CPL and CPA, and fostering long-term relationships with key opinion leaders in Tier-1 markets.
About the role
This role involves leading influencer marketing efforts for iGaming and crypto projects within a communication and PR agency setting. The core responsibility is to find and engage opinion leaders, building lasting relationships with them to support brand awareness and market entry for clients. The manager will be instrumental in launching and scaling advertising integrations, ensuring campaigns align with client objectives.
A key aspect of the position is performance analysis, tracking metrics such as CPL, CPA, ROI, and FTDs to evaluate campaign effectiveness. The manager will also be responsible for monitoring traffic and creative quality, continuously testing new hypotheses and channels to optimize results. Maintaining an organized database of influencers and their collaboration terms is also a core task.
Success in this role means consistently attracting effective opinion leaders who drive measurable results for clients. It requires a proactive approach to relationship management, a keen eye for performance data, and the ability to adapt strategies based on testing and analysis. The manager will contribute directly to clients' market presence and brand enhancement through strategic influencer collaborations.
Skills that matter here
- KOL/streamer marketing: This role requires experience in managing key opinion leader and streamer campaigns, specifically within the iGaming and crypto sectors.
- Kick/Twitch/YouTube: Familiarity with these streaming platforms is necessary for identifying and collaborating with relevant content creators.
- OBS scenes: Knowledge of OBS scenes indicates an understanding of streaming production, useful for coordinating creative content with influencers.
- CPA/RevShare models: Understanding these affiliate marketing models is crucial for structuring and analyzing influencer compensation and campaign performance.
- English B1+: Proficiency in English is required for communication with international influencers and clients.
- Russian/Ukrainian - native: Native fluency in Russian or Ukrainian is a requirement, suggesting a focus on specific regional markets or influencer pools.
Who this role suits
- A person with 1.5-2 years of experience in influencer marketing for iGaming or crypto, particularly with streamers.
- Someone who has worked with Tier-1 markets and understands the nuances of those regions.
- An individual who is analytical, comfortable tracking metrics like CPL and CPA, and enjoys optimizing campaign performance.
- A self-starter who can manage relationships independently and thrive in a fully remote environment with freedom of action.
From the employer
- Search and attract effective opinion leaders;
- Build strong and long-term relationships with influencers, ambassadors, and partners in the iGaming and crypto niches;
- Launch and scale advertising integrations;
- Analyze metrics (CPL, CPA, ROI, FTD);
- Control traffic and creative quality;
- Test new hypotheses and channels;
- Maintain a database of influencers and collaboration conditions.
- Experience in KOL/streamer marketing for 1.5–2 years;
- Experience working with Tier-1 countries is mandatory;
- Experience with Kick/Twitch/YouTube, OBS scenes; CPA/RevShare models;
- A plus: own database of streamers; knowledge of platform policies;
- Languages: English B1+, Russian/Ukrainian - native.
- Fixed salary + bonuses;
- Fully remote;
- Quick decision-making and freedom of action.
Questions about this role
What is the remote work policy for this position?
This is a fully remote position, allowing the successful candidate to work from any location.
What level of seniority is this role?
This position is for a middle-seniority professional.
What specific experience is required?
Candidates need 1.5-2 years of experience in KOL/streamer marketing, mandatory experience with Tier-1 countries, and familiarity with platforms like Kick, Twitch, YouTube, and OBS scenes, as well as CPA/RevShare models.
✓ Apply here in a minute. Your application and answers go straight to the hiring person, so you never land in a spam pile.