Influencer Marketing Manager

About the role

This role focuses on driving user acquisition and increasing brand visibility for iGaming and crypto projects through influencer marketing. The core responsibility is to identify, attract, and cultivate long-term relationships with opinion leaders, ambassadors, and partners. This includes developing both short-term and long-term strategies for growth, managing advertising integrations, and creating sales funnels.

The position requires a strong performance marketing orientation, involving the analysis of key metrics such as CPL, CPA, ROI, and FTD to assess campaign effectiveness. The manager will be responsible for ensuring traffic quality, optimizing creatives, and continuously testing new hypotheses and channels to improve results. Transparent reporting on achievements and challenges is also a key aspect of the role.

Success in this position means effectively scaling advertising integrations, maintaining a robust database of influencers, and consistently delivering on user acquisition and brand awareness targets. The role offers the autonomy to test new approaches and work with market-leading clients, contributing directly to the growth of emerging tech companies within the iGaming and crypto sectors.

Skills that matter here

• KOL/streamer marketing: This role requires direct experience in managing campaigns with key opinion leaders and streamers to drive user acquisition.
• Kick/Twitch/YouTube: Familiarity with these streaming platforms is essential for identifying and engaging relevant content creators.
• OBS scenes: Understanding OBS scenes indicates a practical knowledge of how streamers produce content, which is useful for collaboration.
• CPA/RevShare models: Experience with these performance marketing models is critical for structuring influencer compensation and evaluating campaign ROI.
• performance marketing: The role demands a strong background in performance marketing to analyze metrics like CPL, CPA, ROI, and FTD for optimization.
• English - B1: Proficiency in English at a B1 level is required for communication with international partners and internal teams.

Who this role suits

• A person who thrives on building and nurturing long-term relationships with content creators and industry figures.
• Someone with a data-driven mindset, comfortable analyzing performance metrics to optimize marketing spend and strategy.
• An individual who enjoys the process of testing new ideas and channels, with a focus on continuous improvement and scaling successful initiatives.
• A professional who is self-motivated and can manage a remote workflow effectively, delivering transparent reports on progress.

From the employer

• Searching for and attracting effective opinion leaders;
• Experience with performance marketing;
• Building strong and long-term relationships with influencers, ambassadors, and partners in the iGaming and crypto niches;
• Developing long-term and short-term strategies for user acquisition and brand awareness growth;
• Collecting feedback from influencers;
• Creating sales funnels and scripts to improve efficiency;
• Providing transparent reporting and keeping management informed about achievements and challenges in product promotion;
• Launch and scale advertising integrations;
• Analyze performance (CPL, CPA, ROI, FTD);
• Control traffic quality and creatives;
• Test new hypotheses and channels;
• Maintain influencer database and cooperation terms.

• At least 1.5-2 years of experience in KOL/streamer marketing;
• Experience with Kick/Twitch/YouTube, OBS scenes; CPA/RevShare models;
• Nice to have: streamer network; knowledge of platform policies;
• Languages: English - B1, Russian/Ukrainian - native.

• Competitive salary + performance-based bonuses;
• Fully remote format;
• Working with market leaders in the role of clients;
• Fast decision-making and freedom to test.