Head of PR and SERM / VBET
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Role in brief
BetConstruct is seeking a Head of PR and SERM for VBET to enhance its global reputation in the iGaming sector. This role involves managing PR strategies and media relations. Candidates with a strong background in PR and iGaming should apply.
About the role
As the Head of PR and SERM at VBET, you will be responsible for developing and executing a comprehensive PR roadmap designed to strengthen the brand's credibility across industry and mainstream media. Your role will involve building relationships with journalists and key publications to enhance VBET's reputation.
You will lead brand activations and monitor the company's presence in search results, implementing strategies to promote positive sentiment. The position requires proactive crisis communication efforts and collaboration with external PR agencies, ensuring alignment with VBET's global objectives.
Who this role suits
- A professional with over three years of experience in PR or communications, particularly in the iGaming sector.
- Someone who excels in managing media relations and has a strong understanding of online reputation management.
- A strategic thinker capable of coordinating communications across multiple markets.
From the employer
Key Responsibilities
- Develop and execute a cohesive PR roadmap that strengthens VBET’s credibility in both industry and mainstream media
- Build and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOs
- Monitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentiment
- Lead brand-led PR activations, cultural collaborations, and industry partnerships that elevate VBET beyond standard marketing
- Oversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gaming
- Proactively identify reputation risks and lead crisis communication efforts to protect the brand’s integrity
- Supervise external PR agencies and reputation management vendors to ensure global alignment and ROI
Ideal Candidate Profile
- 3+ years experience in PR, communications, or reputation management
- Experience in iGaming industry
- Experience managing media relations and brand storytelling
- Strong understanding of online reputation management (SERM)
- Experience launching brand partnerships or PR-led special projects
- Experience working with PR agencies and media networks
- Ability to coordinate multi-market communications
What We Offer
- The opportunity to shape the identity of a major global player in the digital marketing and iGaming space
- Opportunity to lead global brand and media operations
- Collaborative and data-driven environment
Questions about this role
Is this role remote?
Yes, this position is fully remote.
What is the seniority level of this position?
This role is at a head level.
✓ Drop your CV once, then continue to the employer's application form. Your profile stays here for every recruiter hiring on igamingjobs.