Head of Affiliate / VBET

About the role

The Head of Affiliate at BetConstruct will be responsible for the complete strategy and growth of the affiliate marketing channel. This includes managing P&L, establishing clear performance targets, and ensuring scalable revenue growth through high-value player acquisition.

In this remote full-time position, you will lead a team, negotiate partnerships, and oversee campaign operations while ensuring compliance with regulations. Success in this role will be measured by revenue growth, effective management of unit economics, and maintaining high-quality affiliate partnerships.

Who this role suits

• A seasoned leader with over 4 years of experience in affiliate marketing within the iGaming or gambling sectors.
• Someone with a verified network of top-tier affiliates and strong negotiation skills.
• An analytical thinker who is comfortable working with data platforms and affiliate tracking software.
• A person who can effectively manage and scale a performance-driven team.

From the employer

Key Responsibilities

1. Strategy & Commercial Management

• Define and execute the affiliate marketing strategy aligned with business targets; hold full ownership of the channel P&L, controlling CPA, LTV, and ROI.
• Establish clear targets by market and partner tier, cascading them into individual and team KPIs.
• Continuously monitor conversion and traffic quality metrics, deliver regular performance reporting to C-level stakeholders, and take swift corrective action on variances.

2. Partner Relations & Campaign Operations

• Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners—prioritizing traffic quality and player value over raw volume.
• Negotiate contracts and commercial terms (CPA, RevShare, Hybrid), continuously reviewing deal performance to maximize profitability.
• Plan, launch, and optimize affiliate campaigns; collaborate closely with Brand, CRM, Product, and Regional Marketing teams.
• Handle escalations and senior-level dispute resolutions; represent the company at key industry conferences and networking events.

3. Team Leadership & Compliance

• Lead, mentor, and scale the affiliate team; foster an ownership mindset and a data-driven culture.
• Ensure all partner activities adhere to regional licensing regulations, internal guidelines, and Responsible Gaming standards alongside Legal & Compliance.
• Track industry developments, competitor tactics, and new affiliate technology stacks to identify market expansion opportunities.

Requirements

• Experience:

4+ years of proven leadership experience (Head of Affiliate / Senior Lead) within the iGaming, Gambling, or Betting industry.

• Network:

An existing, verified network of top-tier affiliates, networks, and media buying teams.

• Commercial Acumen:

Strong experience managing channel P&L; expert-level understanding of deal models (CPA, CPL, RevShare, Hybrid) and unit economics (NGR, LTV, ROI).

• Analytical Mindset:

Proficiency in working with data platforms, anti-fraud tools, and affiliate tracking software (e.g., Cellxpert, NetRefer, Income Access).

• People Management:

Track record of building, scaling, and managing performance-driven teams (3+ direct reports).

• Language Skills:

Fluent English and Russian proficiency (Upper-Intermediate / Advanced, both written and spoken).