Head of Marketing
Role in brief
Epic Gift seeks a Head of Marketing to spearhead a subscription product's growth on Telegram. Ideal candidates will have a strong background in B2C marketing and budget management.
About the role
Epic Gift has rapidly expanded from 400K to 1.2M users in just one year, establishing itself as a leading Telegram app. The company is now venturing into its own product development after a decade of driving traffic for others.
In this role, you will be responsible for crafting and executing the marketing strategy for a new subscription service. You will manage a significant traffic budget and lead a diverse team to achieve ambitious user acquisition targets.
The listed salary range reflects the compensation for a senior marketing position with significant responsibilities.
Skills that matter here
- B2C marketing experience: This role requires a strong background in marketing B2C products to effectively drive user acquisition.
- Budget management: Candidates must have experience managing substantial marketing budgets to oversee the ~$500K traffic budget.
- Subscription unit economics: Understanding metrics like LTV and churn will be critical for developing sustainable growth strategies.
- Data presentation: The ability to present marketing hypotheses and ROI calculations is essential for this role.
- Language proficiency in Russian and Ukrainian: Fluency in these languages is required to effectively communicate within the market.
Who this role suits
- A seasoned marketer with over 5 years in senior roles focused on B2C products.
- Someone who thrives in a fast-paced, growth-oriented environment.
- A data-driven individual who can translate complex numbers into actionable strategies.
- An effective communicator who can lead teams and manage diverse traffic sources.
From the employer
- Lead the marketing strategy for a new subscription product in Telegram.
- Manage a traffic budget of ~$500K.
- Oversee a team of buyers, bloggers, and TG Ads.
- Achieve growth targets from 1,000 to 100,000 paying users in 6-12 months.
- 5+ years in Head/CMO/Growth roles in B2C products.
- Experience managing budgets of $50K/month with 10+ traffic sources.
- Understanding of subscription unit economics: LTV, churn, payback.
- Ability to present hypothesis tables, spends, or ROI (numbers can be obscured).
- Proficiency in Russian and Ukrainian.
Questions about this role
Is this position remote?
Yes, this role is fully remote.
What are the salary expectations for this role?
The salary range for this position is between $5,000 and $10,000 per month.
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