Head of CRM / Head of Retention

Remote $3k+ lead English B1 1 month ago full-time quality 8.1/10

Develop and implement CRM strategy;
Manage segmentation, communications, and user experience;
Launch activation, retention, reactivation, and churn management mechanics;
Plan promotional campaigns for 1.5 months to a year;
Develop VIP direction: personalization, analytics, and player retention;
Set up trigger and transactional communications (email, push, SMS);
Integrate CRM with external services via API (Customer.io, OneSignal, CommPeak, etc.);
Organize call center operations (if necessary);
Analyze key product metrics: LTV, RR, GGR, NGR, ARPU, DAU, WAU, MAU, CR, MRR;
Interact with developers, contractors, and vendors;
Improve product processes for business performance growth.

Experience in iGaming, gambling, or betting products;
5+ years in CRM/Retention;
2+ years as Head of CRM / Head of Retention;
Experience with API integrations and mailing services;
Analytical skills and dashboard building experience (Power BI or similar tools);
Team management experience, including call center;
Understanding of markets in the CIS, Latin America, Asia, and Africa;
English proficiency for reading documentation and communicating with vendors.

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