Engagement Lead

About the role

In this role, the Engagement Lead will manage the Content & Retention team, driving initiatives aimed at enhancing player engagement and retention. This includes developing personalized experiences and loyalty programs tailored to various markets.

Success in this position involves building data-driven strategies to improve key metrics such as lifetime value (LTV) and retention rates. The Engagement Lead will work closely with Product, Technical Account Management, and Analytics teams to align efforts with business goals.

The salary range for this role is between $57,500 and $97,750, depending on experience and qualifications.

Skills that matter here

• retention: This role requires a strong focus on developing and implementing retention strategies.
• CRM: Experience with CRM platforms is essential for managing player engagement effectively.
• content strategy: The Engagement Lead will define and oversee the content strategy across multiple markets.
• data-driven mindset: A data-driven approach is necessary for optimizing engagement and retention initiatives.
• project management: Excellent project management skills are required to handle multiple priorities and maintain high standards.
• leadership: Strong leadership abilities are crucial for developing and managing a high-performing team.

Who this role suits

• Candidates should have a proven track record in player engagement or retention within the iGaming industry.
• A successful individual will possess strong leadership and communication skills, able to manage diverse teams effectively.
• Those who thrive here will have a data-driven mindset, focusing on continuous improvement and experimentation.
• Experience with CRM and content strategies will be essential for driving the team's initiatives.

From the employer

Key responsibilities

• Lead and develop a high-performing Content & Retention team.
• Define team priorities, processes, and ways of working.
• Own website content strategy and ensure quality across all markets.
• Drive retention initiatives, loyalty programs, and personalized player experiences.
• Build data-driven strategies to increase engagement, retention, and LTV.
• Lead segmentation, automation, and trigger-based communication programs.
• Foster a culture of testing, experimentation, and continuous improvement.
• Establish clear reporting and KPI tracking frameworks.
• Manage multiple priorities while maintaining high execution standards.
• Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.

Required Experience

• 3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries.
• 2+ years of leadership experience managing and developing teams.
• Proven track record of building successful content and retention strategies.
• Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn.
• Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs.
• Data-driven mindset with hands-on experience in testing and performance optimization.
• Excellent project management and organizational skills.
• Strong leadership, communication, and stakeholder management abilities.
• Deep understanding of player behavior, engagement mechanics, and monetization strategies.

Main Advantages

• Private health insurance
• Sports benefits
• Comprehensive Mental Health Program
• Free English lessons (online)
• Local language courses
• Paid time off
• Maternity leave support
• Referral program rewards
• Upskilling, internal workshops, and participation in professional conferences and corporate events