CRM Manager

• Daily planning, setup, and launch of regular and triggered CRM campaigns through email, push, SMS, in-app channels (in Customer.io).
• Creation and optimization of automated communication chains (welcome, retention, reactivation).
• Building and maintaining user base segments by activity, behavior types, device, geo, and VIP status.
• Initiating, conducting, and analyzing A/B test results (subjects, content, sending time, visuals) for continuous optimization of mailings.
• Setting clear tasks for copywriters and designers for content and creatives preparation, ensuring compliance with the technical specifications.
• Daily monitoring and analysis of key campaign metrics: Open Rate, CTR, Conversion Rate, Unsubscribe Rate.
• Compliance with compliance requirements and adherence to brand guidelines in every communication.
• Adhering to the marketing calendar and coordinating promotional activities with product and VIP teams.
• Testing new channels and hypotheses on a regular basis.
• Maintaining regular reporting on the effectiveness of conducted campaigns.

CRM Platforms and Marketing Automation

• Experience with ESP/CDP platforms (Customer.io or similar).
• Ability to build logical chains and trigger scenarios for communication automation.
• Basic skills in HTML/CSS for editing email templates (e.g., in Stripo).
• Understanding of the principles of operation and setup of different channels (Email, Push, SMS, In-app).

Analytics and Campaign Optimization

• Ability to analyze data to assess the effectiveness of work and make decisions for improvement.
• Experience with analytical tools (Google Analytics, Looker Studio) for tracking campaign results.
• Understanding and ability to analyze key funnel metrics (OR, CTR, CR, Retention).
• Practical experience in setting up and analyzing A/B tests.

Segmentation and Understanding the Player

• Practical skills in segmenting the user base by various criteria (RFM, behavioral, LTV).
• Ability to select relevant offers and content for different segments.

Analytics and Data Work

• Ability to make strategic decisions based on data.
• Experience with analytical and BI tools (Google Analytics, Looker Studio, Tableau).
• Ability to analyze funnels, cohorts, and campaign effectiveness to find growth points.
• Independently formulates hypotheses for growth of key metrics and presents them as clear tasks for analytics or A/B testing. Based on the results of tests and analysis, makes conclusions used for planning next steps.
• Independently extracts necessary data using SQL queries for hypothesis testing and analysis of experiment results.

• Work with industry experts in gambling.
• Competitive salary in $, benefits package (21 days vacation, paid sick leave, etc.).
• Fully remote work — from anywhere in the world.
• International and multicultural team.
• Opportunities for professional growth and learning.