SMM Team Lead

Remote senior 2 months ago full-time
  • Manage SMM direction in B2C and B2B;
  • Create content plan, Tone of Voice, and visual style of the brand;
  • Set tasks for the team: content, design, contractors;
  • Launch promo campaigns, contests, tournaments, and special projects;
  • Analyze content effectiveness and test new hypotheses;
  • Collaborate with marketing, product, PR, and design;
  • Develop brand social media and enhance audience engagement.
  • Experience in SMM/PR in iGaming or betting for at least 2 years;
  • Experience in team or contractor management;
  • Understanding of B2C and B2B communications;
  • Confident use of Meta Ads/Ads Manager;
  • Skills in analytics, reporting, and content planning;
  • Understanding the impact of SMM on GGR, deposits, and registrations;
  • Experience with different GEOs and understanding audience specifics;
  • Strong copywriting, visual awareness, and analytical approach.
  • Fully remote format from any country;
  • Fast-paced work and clear KPIs;
  • High level of autonomy without micromanagement;
  • Opportunity to influence the development of a specific direction;
  • Space for testing new formats and hypotheses;
  • Payments in cryptocurrency;
  • Competitive salary based on interview results.

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